tumblr aesthetics from the 2010s 🤓💻🎀

back at it again with another video about 2010s fashion. today we're taking a look at different aesthetics that were popular on tumblr during the 2010s from kawaii to soft grunge to hipster. we examine everything about these styles from their origins to their distinguishing features (and unsurprisingly, there's a lot of overlap). did you wear any of these tumblr aesthetics?

intro 0:00
must-have items 2:40
the aesthetics 9:42
blogger style 9:50
kawaii style 12:47
hipster fashion 14:22
twee fashion 16:04
swag girl 17:55
festival fashion 19:22
soft grunge 21:05
pastel goth 23:38
california girl 25:15
art hoe 26:58

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research assistant
olivia broussard

music! 🎶

intro/outro by
nicole w.b

Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. All the videos, songs, images, and graphics used in the video belong to their respective owners and this channel does not claim any right over them.

[papkinn]

2010's - everyone wanted to be unique but nobody wanted to stick out

[emmayoung]

People also seem to forget that cottagecore and dark academia had their beginnings on tumblr. Kind of wild how much influence tumblr still has even after almost a decade

[sarahm]

Remember how literally all clothes had British flags on them for some reason???

[juliac.]

okay, but remember when everyone was randomly obsessed with MUSTACHES??? like, mustache prints on everything for no reason lmfao

[musicislifefershur]

I think an honorable mention should be Disney Bounding. While not necessarily a collected style of certain clothes, it was definitely its own “aesthetic”, was insanely popular on Tumblr, instantly recognizable, and definitely entered mainstream fashion.

[lucia]

Red/1989 era Taylor Swift was the definition of of “twee” tumblr aesthetic

[adelia_khalid]

The galaxy print is nothing compared to the owl obsession. WHY was there an OWL obsession?

[favoritequill]

Mock this fashion era all you want, but I will be forever grateful for it for popularizing high rise jeans. As an insecure fat kid, those pants made me feel stylish and cute. Some (many) of the other trends haven’t aged nearly as well but I’ll always prefer high rise pants over other styles

[trickyroad]

no matter what you guys think, the girl with the "obey" cap on the thumbnail has to be the most early 2010s thing i ever saw.

[lauraelena]

I will never forgive the 2010s for making preteen me dress like a middle aged teacher complete with the sock bun and infinity scarf

[saragp]

I think that many people don't hate 2010's fashion by itself, but the correlation of being what they wore when they were teenagers, a phase where we feel insecure and don't have a developed sense of style, so we end up cringing at it no matter what trend it is.

[nutkja]

Honestly of all the aesthetics, Pastel Goth felt the most fresh to me. I remember when I first started coming across it around 2015 and thinking “finally something different and actually interesting”. The way it married elements of goth with japanese harajuku styles is a fascinating example of the coming together of two counter culture aesthetics from two very different parts of the world.

[teadrinker]

Let's be honest we all had no idea what style we followed on 2010. We just wore everything and anything, regardless if that suited us or not.

[kai]

I will never forget being an edgy 13 years old hijabi girl at the peak of the soft grunge aesthetic tumblr era and seeing blue haired halsey EVERYWHERE and wanting to have blue ombre hair but obviously couldn't so i just bought soooo many blue hijabs instead 😔

[linneaconnery]

Of all the trends that may come back, Im worried that the “thigh gap” will. Wanting a gap was on every tumblr fashion post and it was so toxic. I remember scrolling through “pro-ana” blogs and being morbidly drawn to it.

[afreepotatochip]

i love that we go "back in the 2010s" as if it wasn't 2 years ago

[jaxcas]

if you’re a teenager now enjoy your aesthetics and trends with no shame because you deserve to have fun! but don’t stress yourself trying to adhere to the trends. you just end up like all of us making fun of them 10 years later no matter what

[AAAAAA-tjxf]

Unpopular opinion: you gotta wait around 20 years to be able to judge a period in fashion *somewhat* objectively. Back in 2010-2015 we all despised early 2000s fashion, then in mid 2010s late 2000s/early 2010s fashion became uncool. Now look at us wearing late 90s and early 2000s trends and watching films from that era for inspiraton.

In other words:
2000-2015 fashion is not better or worse than any other decade. It WILL COME BACK. Beware! (yes I'm terrified too)

And 2 years later, I'm actually starting to see early 2010s inspo and influences pop up in online communities and smaller runways. When it actually hits the stores I'll just choose to stay comfortably boomer in my tastes, thank you

[teadrinker]

Does anyone remember the "Keep calm and__". Like that was the worst.

[slasurkit]

when i was kid this tumblr style was everything for me