The revival of 2010s Tumblr-era twee aesthetic in 2022

Is twee really coming back for 2022? If you're on TikTok then you've probably seen a video or two proclaiming kittens, peter pan collars and Zooey Deschanel bangs are going to be the next big thing this year.
In this video we're going to take a nostalgic trip back to early 2010s era Tumblr, and explore what the twee aesthetic was, where it came from, and the main style elements of twee fashion.

Timestamps ⤵️
00:00 Twee on TikTok
00:59 Twee & Tumblr
01:51 Zooey Deschanel
02:58 Glee
03:31 Alexa Chung
04:08 Zoella
04:29 Cassie from Skins
04:53 Dark side of twee
05:33 Style elements
07:56 Is twee back?

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The revival of 2010s Tumblr-era twee aesthetic in 2022

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[CaliVMK]

I associate Twee with the Taylor Swift "RED" era so much. Also I will never forget all the mustache print from this time period.

[eileen]

At the time twee was most popular (2012-2014), I was 13-15 years old and couldn't afford new clothes to wear that were my style. I loved twee fashion and still do! Now at 22, I wear twee style clothes a lot because I never could when I was younger. Whether it's in style or not, wear what you want to wear! It's better to have your own style you feel happy and comfortable in than to follow the ever changing fashion trends.

[michellecostley]

I am almost sixty-eight and have always been twee. Even now.

[healthyhealthyholly]

Oh nooo I just remembered all the animal faces (mostly cats and owls??) I had all over my clothes! I wanted to be Zooey deschanel so bad. It’s so crazy to me how quickly the trend cycle goes, but hopefully this is just a micro trend. It’s cute but the cycle going THIS fast is crazy.

[katiewompus]

I had no idea twee was a thing but today I was dressed head to toe in clothes and shoes from 2013 that I’d never gotten rid of 😆. Including knee socks, a circle skirt, and Oxford booties

[katieiswatching]

bring it back!! But fresher. I think some stuff can stay in 2014 like the infinity scarves and the ballet flats. But I absolutely love the feminine, dainty, vintage elements of twee. Give me collars and lace and pastels!!!

[bellarose]

I've been dressing twee since I was 12 years old, it's just changed from peter pan collars to big and lacy collars, skater skirts to complete dresses, and skinny jeans to trousers, long hair to a 1920s cut. Twee taught me how to dress myself and I absolutely love the style. In my heart, it's still a thing and always will be. 🦊🤎

[diyagupta]

the tumblr girl aesthetic was a lot more calmer and happier. it was simple and the more positive side of social media. Like bethany mota diy videos or the simpler Rosanna Pansino baking videos. They remind me of a time when social media was more positive and more of an escape from reality. I still have those feelings of nostalgia where i just scroll down to the 2015 posts of influencers where pictures and videos werent as highly edited as they are right now. From the cute mirror selfies to the simple makeup and charm bracelets lmao
social media especially instagram and twitter are so much more negative with all of these complicated controversies and politics and cancel culture and filters. It gives me so much comfort to go back to this era and i wish this came back...

[rubyh.]

I think the twee aesthetic is honestly rlly cute but personally my style resonates much more with the indie sleaze aesthetic from that time:)

[agnes]

I think we're currently going through a shift where people are becoming more modest. Its common from a historical perspective after a time of rebellion/uncertainty, it's just funny that we just got done with making fun of twee and now we're back full circle.

[IlaFox]

The good thing about fashion is that it comes and goes, I never stopped wearing Twee, and now it's back!

[SneakySnake]

hair bows, ballet flats and pops of red had a DEATHCHOKE on me in the mid-2000's. And I still have fringe bangs to this *day*

[smellylorenny]

I really saw this coming. Literally this time last year I was like ‘just wait until the 2012 hipster twee fashion comes back I know it is coming’ and when I talked about it to my friends they all groaned because they would not believe it could come back. We were all still tweens (haha!) and young teens when the fashion was popping off but I remember it vividly. I even bought the most twee t-shirt: red and white polka dot long shirt with crochet Peter Pan collar, puff sleeves and lace hem, because I just KNEW it was gonna round up clout and I wanted to be early with the trend. LOL... and here we are...
personally though I’ve always loved exaggerated and sweet almost doll-like collar accents in outfits it’s something I’ve stuck with consistently in my personal style for years and I desperately do not want the trend cycle to eat it up and spit it back out, but I just know it’s a silhouette that’s gonna be with me forever.

[kuramacabre]

I was never into the Tumblr phenomenon so I missed a lot of things back in the day, BUT I do dress sort of like that, sometimes. 🤣 It is cute, it looks polished and put together and mixes some of my favorite fashion elements so why not?

[minuteman]

I'm here because I played the word "twee" in scrabble and my son argued that it wasn't a real word.

[lillianc.]

Your videos are always researched so well! I love the aesthetic series😍

[СашаВорон-ъс]

I was too young when the tumblr was popular, but I loved it so much
So now that I can dress as I want it would be great if it was fashionable and popular again с:

[jonathantan]

2:20 The band is called "She & Him", and Zooey actually writes most of the songs herself. They're still around. The 'Him', is M. Ward, and he also has a very good separate solo act which I certainly do recommend checking out...

[cloche-et-chocolat]

Oh I really want it back! I wasn't old enough for it first time around, I love owls, deer and this kind of look.

[heyitsemilee]

LOVE TWEE FASHION! I'm actually really happy if it does come back. I love pastels, collars, oxfords, tights, all of those things already!