Your ULTIMATE guide: What’s new in customer data management

Dive into the latest advancements in customer data management with David Raab as he explores the most significant trends and technologies shaping the industry today. From composable architectures to privacy tech innovations, this guide covers everything you need to know to stay ahead.

Key topics covered:

Current Hot Topics: David Raab outlines the latest trends in customer data management, including composable architecture, the concept of a warehouse as a Customer Data Platform (CDP), and AI-driven data management.

Privacy Tech Trends: Discover the emerging privacy technologies such as privacy governance, data clean rooms, and alternatives to cookie-based targeting.

Marketing Tech Innovations: Raab highlights exciting innovations in marketing tech, including generative AI, social commerce, and extended reality.

IT and Marketing Collaboration: Learn why cooperation between IT and marketing is crucial, as the choices made by one group significantly impact the other.

Organizational vs. Technical Obstacles: Raab discusses how obstacles in customer data management are often more organizational than technical, and how budget constraints can lead to poor software choices.

Investment and Strategy Advice: Get practical advice on investing in flexible management solutions, choosing software based on requirements rather than cost, aligning projects with goals, and allowing marketing to lead with IT’s support.

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