Product Language - an introduction to the theory of product design

A recording of a lecture by Dr.-Ing. Alex Brezing within the "Indutrial Design Engineering" class in the M. Eng. program "Mechanical Engineering, Simulation & Design" at TGGS/KMUTNB Bangkok. Recorded April 14, 2020.

Contents:
- What motivates people to buy stuff?
- The expertise of Product Design (Industrial Design)
- Things have meaning - Semiotics as an underlying science of Product Design
- The "Offenbach Approach" - a model of product language
- Discussion of examples