How Brands Manipulate You To Be Loyal

A deep dive into why you take it personally when someone buys different things than you. I'm so excited to see who buys adspace for this one. 😅

#psychology #apple #advertising
0:00 - Welcome
0:59 - Social Identity Theory
5:05 - Loss Aversion
9:24 - Vintage Apple
12:30 - Modern Apple
15:30 - iDentity
18:03 - Letz b frens

[jayspeidell]

The green/blue bubble thing is one of the most disturbing marketing campaigns I've seen. They know it's encouraging bullying and don't do anything because that's the point.

[BACKLIGHT]

As a kid that went through highschool with an Android phone, I can confirm that being excluded from group chats is an extremely common occurrence. I can remember half a dozen times off the top of my head where I was told I couldn't join my class' group chat (where my classmates were discussing pertinent info about midterms/finals that I desperately needed) because it would make the experience more annoying for everyone involved. An interesting note about green bubbles is that the shade of light green used for them actually breaks Apple's own rules on contrast for apps in the App Store because it is so similar in lightness/luminosity to the white text used in iOS. Just thinking about the problem infuriates me because I know my experience with green bubbles is not uncommon and there have likely been tens of millions of instances where kids have been excluded from social circles simply because they use a different mobile operating system

[elijahle]

On the apple vs android messaging, for school, is usually suggest a third party app. More so for the increased functionality, but also to eliminate this prejudice.

[AlanW]

What's interesting about the green bubble thing, it's not THEIR messages that are green, the other person's messages are always gray, it's YOUR messages that are green.

[aaronrosenthal]

A corporation will never love you the way that you love them...

[redeemer]

"Brands and political parties will never care about you.
Other humans will" - i think i need this be put in frame or something.
Thank you very much Benn for such deep exploration of the topic and debunking some of human's "buit-in" features that being exploited so hard

[bananaghost]

Hey Mr Benn...I really enjoy your music gear videos, but these "Rabbit Hole" videos are special. This one, the one about how loud a sound can be, and especially the one about how different types of animals experience the world are some of my favorite content i've seen on the Youtubes. Please keep up the good work, and thank you!

[nickjohnson]

Man growing up the “green” texts legitimately were a social leprosy. With how important group chats were and still are to kids social groups you inconvenienced every iPhone user involved. I remember legitimately using apps like groupme for group chats with android users. I always assumed this was intentional by Apple but I never knew how quickly it could be remedied.

[Shadowbait]

I think I'm about as brand-unloyal as they come. I've switched back and forth between iOS and Android repeatedly, switched from mostly Windows to mostly Mac, etc. But it's incredibly frustrating that ALL the big companies have done at least one evil thing that ought to be unforgivable, yet it's hard to get by without giving your money to at least one of them.

[tornghost]

I love how ancient tribal Benn was in sepia, cause you know, 12000 years ago there was no colour video!

[jcoverpass]

I’d like to say that your deviations from Music Production Specific videos is the top reason that I am a fan of your YT channel. It is refreshing to see a brilliant mind positing good thought experiments.
You and Ken Marshall have to be the best of the best Producers that prove time and time again that Greed isn’t on the table when one clicks on the menu and starts a video.
Thanks and I know that I am and have been so very toxic over the years. I’m working on that.

[jasonmoyer]

I stopped caring about Apple when Jobs intentionally crippled the IIgs. Woz's team developed a computer that could out-perform anything on the market, had professional graphics and sound capabilities, could be networked, was backwards compatible with a massive library of software and hardware, and cost 30% of what the Mac Plus did, and Jobs made them under-clock the CPU by 70% so that it wouldn't annihilate his Mac baby. That was the exact point where Apple stopped being an innovative company and started focusing on marketing products with intentionally limited lifespans. I still don't understand how they survived the mess that was the pre-OSX Macintoshes.

[.petabytes]

Edward Bernays studied this for decades! He even worked with DARPA to try and figure out how to market to the hippies in the 60’s, hence the VW bug with a surfboard on the top, etc. There’s a great set of videos you can watch on YouTube called The Century of Self. It’s a real eye opener! Edward was the nephew of Sigmund Freud. Great video by the way Benn!

[RanHarasaki]

Man, for an audio guy, you sure release some fascinatingly deep and impactful videos. Please keep deep-diving into the things that matter. This video in particular--oddly--helped me cope with some extremely difficult social trauma that's been haunting me for the past 6 years. Thank you.

[ctrlectrld]

It needs to be said that the bubble thingy only happens in the US. It would be interesting to understand why. And no, it's not related to market share, in Japan it doesn't happen.

[chrisanderson]

When I sense a brand (or individual) is using these manipulation tactics my alarm bells immediately ring, it's been like this since i was a kid. People constantly give me crap for using Denon instead of Pioneer, having an Android, building my own PCs, whatever. I will ALWAYS choose the option that supports more open integrations and customization, whatever can help stimulate my creativity in new ways.

**EDIT** Because some of you don't seem to understand my mindset and are assuming i'm part of the problem- I don't give a shit about the brand name or public perception - People may give me a hard time for using something they see as non-standard, but I'll happily use whatever I find if it fits my use case and affords me the flexibility, durability, and price point i'm after. In the Android/iPhone example can you offer a solid 3rd option? I don't know of one... So then would it make you feel better if i covered all the logos on my gear with black tape, de-badged my entire car and wore only plain white T shirts? Or would you prefer that I build my own devices and networks from scratch instead of using anything good enough to have reached the mainstream...
**EDIT**

If brand creates artificial technical limits in their products in order to wall off competitors or people outside their platform, they don't get my money. Simple as that. This world needs unity and understanding, these tactics of customer lock-in and political tribalism are symptoms of a greater evil

[oscarguzman]

I don't think I would've particularly minded getting an apple phone, but I recently got a fold, and I'm not sure I could go back. Reading manga on the big screen is a dream. Honestly, it's not a very good feature if you aren't a reader tbh. I don't really see a use case if you don't read. But there's a secret feature on these things that they don't advertise. There are no ads on the official YouTube app. It's unreal.

[Aksuloid]

Coming from europe, where iPhones are less prevalent (I mean, obviously they are popular but not nearly as much as the states) and being an android user, I was aware of the green bubble on a surface level, but wasn't aware of the artificial limitations they place on group chats and mesaging overall.

Goddamn. Apple do be scummy. No wonder third party messaging applications have exploded in popularity.

[KristianWontroba]

My dad worked in a corporate job for Pepsi while my paternal grandfather worked for Coke when I was a kid in the 80s. In that environment, I come realize the bullshit that is brand loyalty. Great stuff!

[kaunas]

To me brands are there to provide me with the best product at the best price. I have no real brand loyalty, and if a previously good brand starts to fail me, I will go elsewhere. So, I find it odd the way many become so emotional and irrational in trying to defend their favorite brand's loyalty even if it is overpriced...and often not even that good.