KAI - ADEX 2023 Case Study

The Mill's offices in Seoul and New York collaborated to build a unique experience at the ADEX 2023 Expo in Seoul, South Korea. Our client, Korean Aerospace Industries (KAI) wanted an attention-grabbing way to showcase their latest helicopter technology.

We created an installation featuring a large LED wall and robotic arms with two additional screens and a helicopter, allowing people to see the features and situational uses for KAI's helicopters, all in dynamic motion. The entire setup could be controlled from a tablet, allowing for passive or active interaction.

The installation stopped visitors in their tracks, and was a clear standout on the trade show floor. 

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CREDITS
Agency: Mad Generator

Production: Mill+, Experience
Technical Director: Adam Smith
Senior Developer: Rui An

VFX: The Mill
Creative Director: June Park, Yongchan Kim, Stephan Bischof
VFX Supervisor: Ian Baxter
Executive Producer: Jihoon Jun
Producer: CJ Hwang, Mingyu Choi
2D Lead Artist: Youkyung Kim
3D Lead Artist: Mike Hong
Comp Supervisor: Venkata Mannepalli
Comp Lead: Hanuma Kondepi
Digital Matte Painting Supervisor: Gowri Velusamy D
Animation Lead: Dhruba Sinha
Tracking Lead: Sainil Borse

#WeCreate #Advertising #Helicopter #VFX #Experience #ExperientialTech