Zuora CEO: How To Create A Successful Subscription Experience | CNBC

Tien Tzuo, Zuora CEO, discusses his business model innovation, subscriptions and says "This is clearly the business model of the future."

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Zuora CEO: How To Create A Successful Subscription Experience | CNBC

[CrimsonLegacy]

This is the genius that came up with a monthly subscription fee to enable YOUR seats in YOUR car you paid tens of thousands of dollars for, which your car is already perfectly capable of. Even if it additional hardware that a person doesnt want to pay for up front, guess what? There's already a solution out there in practice that MOST people are already using: auto loans! The cost is added into the sticker price and the additional cost is seamlessly broken down into the monthly payment people are already making.

[Kurplode]

“Why spend all this money up front to buy a product?”

Because it’s cheaper to own than rent.

You just want people to be poor and completely reliant on the business.

[Netryon]

If there was a value in using it monthly you won't know it and won't try to find it useful and it's nothing like stocks when you can buy anything because you spended long periods of time playing. If Branson was awarded it's a timestamp.