How To Make a Simple Text Logo

For today’s design challenge I was asked to design a logo that is only text. Normally I enjoy making icons or some kind of creative symbol for my logos, but every now and again I need to make a simple text logo. I knew I wanted to use a serif font as it’s a little bit more classy and sans serif fonts are becoming over used, especailly for online mediums or companies. I started by choosing about 8 fonts that I liked for the logo. I created two columns of text. The column on the left contained the fonts I liked in a skinny version. The column on the right contained the same fonts, but in a medium or thick version. Once I saw all the fonts next to one another, I chose the four best text families to continue with to create the logo. I enjoy making small customizations to fonts to make them a little unique. There are several ways to do this. One if be changing the kerning of the text, another is by customizing the actual shapes, and the last is by moving or rotating individual letters. I created six simple text logo options for you to choose from, ultimately I think I am leaning most toward option 4. Let me know what you guys think!

Find me around the web and on your phone at
@zimmayfield

Music:

Licensed under Creative Commons: By Attribution 3.0 License

Licensed under Creative Commons: By Attribution 3.0 License

[zimrimayfield]

Hello everyone! Happy Wednesday, hope you all have a really nice day : )

[Jesterjones]

Hey Zimri, could you please do a tutorial and talk us though how you actually change and manipulate a font? There are no really good tutorials out there... 👍🏻

[jonpersson]

Love that you're still sticking to the daily upload schedule. Always cheers me up when I see a new Zimri video in my sub box! Thanks for being awesome.

Also, I prefer logos #1 and #4.

[silvanverhoeven]

2, but I think a Sans-Serif font would have fitted even better.

To me, freelancers/creative people try to overthink what had been there, they want to be innovative and modern, so a modern, sans-serif would have been better

[oliviainthailand]

I like 2 and 4 the best, in the second one I like how you edited the type face so much and customised it to make it unique and also I love the smiley ‘e’s in the forth one!! Thank you for keeping me motivated!!!

[SEeE]

I'm sick in bed but you made my day a litle better! Stay awesome

[yetundeduze]

I like 6-4-2... In that order! And your energy is amazing!

[jonahmiller]

Did u type the words abd set the font style or did you free handed the writing? Also if u only type how r u targeting to only the letter in the word like E for example?

[mustafaturk]

Second one is great. I mean, really great.

[oussama]

Bro you're crazy, I love your vids haha

[hemvibol]

I just study graphic design and I take a lot some ideas from u. Thank man u save day again

[surffiend]

Are you legally allowed to use ffonts that are provided in programs like Adobe Illustrator and Affinity Designer?

[marahmosley]

I love numero 2! It is whimsy and still has that clean fun look. 👍👐👏✌

[TavcolnMillionaire]

hey bro. what camera did you use to record this? its clean.

[oceansyes]

All text logo... Definitely a challenging one! I think 4 is pretty strong. 💪 Or 6 if they wanted to push the LA thing.

[emily]

4 and 6 are my top picks! (I almost reworded that because of the cringe half rhyme I accidentally created, but then I thought you might appreciate it so I left it.) Anyway, I love how you turned the e's so slightly, it's just a little touch that makes it look more purposeful. Also love the idea of imagining them as an LA based company and calling that out!

[MagnusGrnli]

Damn Zim... You made me doublesnap at last.

[shaneforde]

I'm leaning towards #2, like the curve of the type. Feels more...free!

[nalelevose]

Jeeez you are awsome really jingy jangy

[theartfulrogers]

I liked the green box in 5, but I like the type in 6 with the slanted e's. Take the box from 5 and stick it on 6!