Dennis Wakabayashi on CIOs Driving IT and Marketing Collaboration for CX | CX-WISE Ep.21

Dennis Wakabayashi explains the importance of fostering collaboration between IT and marketing teams to create a seamless customer journey, using a Venn diagram approach to align SEO, SEM, and customer communication through words.

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[NontandoZulumba]

Dennis Wakabayashi makes a great point, aligning IT and marketing is key to creating a seamless customer journey. The Venn diagram approach is a smart way to bring it all together.