Qualitative Market Research: Understanding Consumer Insights and Behaviors

Qualitative Market Research Explained | GCSE & A-Level Business Studies with Mr. G

Qualitative market research helps businesses understand their customers on a deeper level. In this video, we’ll explore what qualitative research is, how it’s conducted, and why it’s crucial for creating effective marketing strategies.

You’ll learn:
✔ What qualitative market research is and its purpose
✔ Methods of collecting qualitative data (e.g., interviews, focus groups)
✔ Advantages and limitations of qualitative research
✔ Real-world examples of businesses using qualitative insights

📚 Key Topics Covered:
• Qualitative vs. quantitative research
• Understanding customer behavior and motivations
• Techniques for collecting and analyzing qualitative data

This lesson is ideal for GCSE and A-Level Business students preparing for exams or anyone looking to expand their understanding of market research.

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Let’s explore how qualitative research reveals what customers truly want—watch now!