Qualitative Market Research: Qualitative market research method in market research

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Qualitative market research lets companies find out what customers want, come
up with ideas for how to improve the product or add to the product line,
make the marketing mix clearer, and find out how the product fits into
customers' lives. The study will help all kinds and sizes of businesses. For
example, businesses can use qualitative research to find out how
customers feel about the product or service, what they value, and what
they think of it. With qualitative research, you can figure out why people act
the way they do and use that knowledge to make marketing and sales
plans.
The study can also help you make sure that your products and services
meet the needs of the people you want to reach. For example, if you own a
restaurant and want to come up with a new menu, you can do qualitative
research and ask people in the area what they think about the food,
service, and prices. This strategy will make it more likely for you to
succeed.
How do you define qualitative research?
Qualitative research tries to figure out why people act the way they do by
using methods like in-depth interviews and group talks to observe and ask
questions without a set plan. The method involves collecting and analyzing
both main and secondary data that isn't about numbers. The goal of
qualitative study is to find out the real reasons why people buy things and
what their values and beliefs are.
#marketing #qualititiveresearch #marketresearch

Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Aysun Ibadova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev

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[eliasbuchwald]

This video is of very good quality. Thank you