Social Media for Artists in 2023

For artists, musicians, and entertainers, 2023 brings the biggest changes to social media strategy to come along in the last 10 years...

Artists and musicians mostly get their fan base through social media these days. For that reason, entertainers need to pay more attention to how social media is changing than most other public figures. In 2023, social media is shifting more violently than it has in any year over the last decade.

In this video, Circa details the cant-ignore nature of vertical video, the change to social media ranking algorithms, and the strategy for artists on social media in 2023.

#musicmarketing #musicbusiness #musiccareer

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Check out: "How Indie Artists are getting PAID to Grow their Fan Base"
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[officialhardnox]

We’ve def focused a ton on vertical content. While we shoot our music videos in horizontal the final videos have captions and artwork above and below the video. VERY IMPORTANT. EVERY VIDEO NOW MUST HAVE CAPTIONS…. Takes extra work but makes the world of a difference. Our YouTube channel shows this

[claytonjohnmusic]

Note to algorithm: I watched the whole thing.
Note to Circa: I'm old school, so I also liked it, commented, and subscribed. :)

[ScottFrilotMusic]

Always great info. And good that they are always updating information based on how social media is always changing. Making vids correctly and actually existing on the social media platforms is key. Great points!

[mirkoguerrini]

Everytime I look a video from the Indepreneur crew, I get inspired and feel motivated to try a few things on the social media. Although, it is a mare magnum of uncertainty and constantly changing, they always find a way to help everyone in a simple and engaging way. Keep up the good work!!

[kimweinglass]

I had watched and liked this video months ago, but came back for a re-watch and am now remotivated to get working on more vertical videos! Thanks for the inspiration!

[kalegawd]

Love how deep you guys go into the back end of all of this software. It's much appreciated

[Nymphya]

Yet again, Indepreneur gives such cogent info about this topic. I lately have been doubling down on upping my game on video creation and production values for reels on IG, YouTube, and TikTok, and have noticed without a doubt my organic growth on all of these platforms in response to it. Which is extremely rewarding.

[Caracolmusique]

Feeling this!!! Let's gooo 2023 🔥🔥🔥

[paulgilbody]

Dropping truth bombs as ever - thanks Circ!

[nquitagent]

Thanks Kyle! Thorough, accurate, and super helpful as usual!

[AengusPaintingsandMusic]

This video really helped consolidate what my brain was trying to tell me. Especially about 'getting over yourself' when it comes to certain rules and hooks to get people in and to break through the visibility barriers on different platforms. Your video was well made and the nugget was - Vertical Format is not going to change. This is gonna help me thanks!

[ryanburdzinski]

Thanks for the tips man, I'm a visual artist trying to get my old pages up and running again to get my art out there. Haven't posted or created in several years. LFG!!!

[DeeDoubleuPee]

I've watched a whole lot of these and this video is the best, clear, concise and enthusiastic, ..subscribed!

[wyksie]

Circa, THANK YOU. I'm going to start taking your good advice

[Pandhora]

Thank you so much Circa! valuable stuff as always 🙂

[Mariami]

Unveiling the insights we really need and that can truly move the needle. Thank you guys 🙏

[abandcalledwoof]

Great way to start the year, thanks for the gems!

[sergioramos]

Always great info from you guys ! Learned a ton

[blue-betty]

Understanding social media algorithms is crucial for artists, especially with the rise of vertical video formats. TikTok's focus on watch time and AI-driven recommendations has changed the game. I've been exploring Boost App Social lately, and it's been super helpful in creating short-form content that keeps viewers engaged.

[DJSeanJ]

This is a great reminder even if you knew some or all of the info about the social landscape! 👍🏾👍🏾