Women Find Their Perfect Foundation

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Welcome to the future of beauty. We are happy to have you!

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Danni Cronin
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Caroline Ashton
@LancomeUSA
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John Bailey
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Erin Doyle
@LancomeOfficial

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I wish I could do this I can never find a foundation with a yellow undertone that's also pale

sarahcohn
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Only 90s kids will remember buzzfeed yellow

ahahha
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As a dark-skinned girl, my nose can get quite red but the rest of my face is ghost pale and gray. I don't even know what foundation would work, and I can't rely on anything but my face since my arm is really light but my forearm is very dark, and my chest is two shades lighter than my neck. Worst than that, half my face is warm and the other half is cool. The agony.

rcj.queenie
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in the before and after pictures they both looked exactly the same to me

april_eliza
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BUZZFEED YELLOW decided to rename to Boldly.

emul
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Huh, buzzfeed yellow changed its name. You could it say it was quite a...






...bold choice

emberlusk
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As someone who is very fair and very cool, this would be PERFECT. But $80? Yeesh, I dunno.

GeekyChicChannel
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These women are so



Soft and neat

Dana-mghk
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kuwilileni's outfit at the lancome thing was so cute omg what a good look

Aushirye
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My perfect foundation is Maybelline Fit Me in 355 coconut... and it only costs me about $7-$8

tishwish
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Why do people keep commenting "soft and neat" I'm so confused lmao

moniqueevette
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I'm not even joking, I went to boots (best place in uk for drugstore makeup) so my story is that I was going to look for an affordable foundation that I could wear everyday so I went to No 7, lightest shade was too dark, rimmel was too dark, so was Clinique, Estée Lauder, max factor, maybeline, and every other brand there so yay for pale people

Katie-mppq
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I have yet to find a foundation that matches my skin tone. I have really fair skin

diana
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See I'm pale af but I have a red skin face and yellow toned body so when I get matched at places it's always redder then my neck, they should match it to your body

IxBelongxInx
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The consultant´s make up is, no joke, the BEST make-up I´ve seen in a looong time. On point girl!!

inesgarciagao
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I love that recently a lot of brands start to cater to so many different skin tones, because hopefully these customised products will become more affordable in the future!! 👌

johannak
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I've seen a couple of videos on this and I honestly think that it only appears to match so well because the coverage is so light.

test
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I really love the black woman's outfits and style.

ilianamarie
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Kuwilileni's gorgeous. And I love her voice, it's so relaxing to listen to.

nikkiasmr
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My skin is almost brown but a little lighter so my foundation is always too light or two dark so I always feel uncomfortable

mirandakerr