An Author's Guide to Book Launch Advertising: Insider Tips From a Leading Book Marketing Agency

In session 8 of the Author Advantage series, we review 3 lists related to book advertising during the book launch window:

List 1: Seven Factors That Impact Where to Advertise
List 2: Three Advertising Types
List 3: Fifteen Ad Platforms

0:00 Welcome
1:07 Seven Factors
1:33 Ad Budget
2:20 Author's Digital Platform
3:02 The Subject Matter
3:37 Marketing Assets
4:26 Author's Camera Friendliness
4:58 Competition
5:35 Related Books
6:00 Three Ad Types
8:02 Audience Building
9:57 Direct Appeal for Sales
10:42 Retail Featured Placements
12:33 Amazon Ads
13:25 Meta Ads
14:22 Google Ads (Search, Shopping, Display, YouTube)
15:22 OTT Ads (Hulu, Disney, Netflix, MNTN)
16:00 Audio Ads (Spotify, Pandora, Radio)
16:38 Sponsorships (Podcasts, Blogs, Videos, Influencers, Conferences)
17:28 Email Advertising
17:53 Display Ads (Google, Microsoft, Ad Networks)
18:10 Microsoft Bing Ads
18:56 Pinterest Ads
19:15 TikTok Ads
19:47 LinkedIn Ads
20:02 X - Twitter Ads
20:24 Print Ads (Magazines, Catalogs, Conference Programs)
21:30 General Recommendations

#bookpublishing #bookmarketing #authors #writers #writer #author #selfpublishing #bookadvertising