Data Driven using Split Testing | Technical skills for a product manager

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Split testing or A/B Testing is one of the best ways for a PM to learn more about your users. It is one of the key technical skill that a product manager must have. The split testing method is best used when you have a few variants of a product and you want to understand how users respond to each of it and you do it by splitting it into A|B segments and testing it.

This video is a part of a series of videos where we talk about other tools technical tools that a product manager must have along with split testing that help gain valuable user insights. Each tool is different and might come handy in different part of your journey while building a product.

3. Identifying the best solution : You have your solution(s) but you don't know if it is the best answer to the problem - Split testing will help you validate this! (this video)

#product #improvements #betterpm #data #driven #split #testing
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Nicely explained. Very crisp and informative

sunilsakri
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Great video series. Short and straight to the point. Keep it coming.

Ietgopal
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Great content, well delivered, from someone moving into the Product Manager space from team lead / architect / Product Owner areas.

One tip though - I found myself looking at the reflections in the glass behind you often! If your background is not important to the video you are shooting, try to make it as "non busy" as you can. For you in that spot, just close the curtains.

If you want you can also add a little texture to the background with a potted plant that has some nice structure (big & leafy or long / tall and architectural) just to break up the space behind you a little.

stuartroberts
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Hi Shakshi. Thanks for the video. I have done PGDM in marketing and planing to make my carrier in PM. Where i can get a course wherein their will be more of practical learning in helping me getting a good job. Awaiting for your revert. Also, 1 suggestion, if u could little bit decease the pace, i think people will understand in a better way.

Priyanshumor