Subliminal Messaging | Hidden Messages That Control Your Thoughts? Or Are they?

Psychology is a subject that almost everyone finds fascinating and there’s a lot of rubbish out there online that attributes psychology to different things. Mind reading and telling when someone is lying and so forth, one subject that comes up again and again is subminimal messaging.

Subliminal messaging can be defined as the art of influencing your audience without them even being aware of it. It entails a type of hidden signal or message that purposefully aims at triggering a specific response from the target audience. When you engage in subliminal messaging, you ultimately want to trigger a certain response that will incite someone to action, and all this without them knowing that you have done so. In other words, it is a message that you want the other person to receive on a subconscious level. If you’re on the receiving end of subliminal messaging, you don't consciously know you're being sent a message, yet a deeper level of your brain is taking it in.

Subliminal messaging can be a powerful communication tool if rightly applied. And yes, let’s be completely clear and honest about it: it is both a rhetorical device and an effective propaganda tool. It has been used in advertising for decades, as companies strive to leverage the power of the subconscious mind to increase sales.

One of the most famous examples of subliminal messaging in advertising was the ingenious response of the cigarette company Marlboro to the ban on cigarette advertising in Europe. Instead of imprinting their logo on the Ferrari, because they were no longer allowed to do this, they made use of a subliminal visual message to convey the Marlboro brand without actually using the company logo: instead they used a barcode-style design painted on the car which, at the high speeds with which Formula-1 cars travel, was almost as recognizable as the logo itself. Genius.

The British gin brand Gilbey’s very naughtily tried to take subliminal advertising to a very literal level in the 1970s. They eventually got in trouble for it, but they positioned ice cubes in such a way so that they clearly read the word “Sex.” I’m not sure how they thought that would sell gin but it certainly got people talking about them.

Another, perhaps more straightforward example of subliminal messaging in advertising is the design of the logo for FedEx. Their iconic logo is more than just a clear and legible spelling of their name – it includes a subtle arrow between the E and the X, indicating that they are raring to go. The same is true of the Amazon logo where the underlying smile has two arrows pointing from A to Z.

While subliminal messaging has been commonly used in advertising for decades, psychologists and scientists have actually not yet come to a full consensus about whether subliminal messages are actually effective at convincing people to do or want things that they would otherwise not want.

However, it does seem that it can conclusively be said that subliminal messaging does at least have some effect when it taps into an existing desire. Nonetheless, if you don’t happen to be experiencing the kind of need that the subliminal message taps into at that particular given moment, the chances are it probably won’t be effective.

#subliminalmessages #psychology #luxurysales
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[minsharzain]

I always use this concept in my discussion with others, it is a very effective tool