What is demure? Why is everyone saying it?

~ very demure, very mindful, very cutesy, very consistent ~

What is demure? And why are people talking about it?

Since her videos took off, the word has taken on a life of its own—adding to the wild world of super fast internet trends.

[FateOfTheElephant]

As a person who is demure by nature, I can safely say no one likes us and it’s not fun in reality. My “nickname” was Mary Poppins. Everyone likes “brat” girls, even me.

[stanbalo]

Very demure very mindful will always be on trend.

[Satrapamestris]

Being classy, elegant and well-behaved will never get out of trend! Doesn't matter if we stop saying "demure" in month, but it is good that it is being acknowledged

[wiggums-ng]

Calling a man "she" is not demure

[cooliostarstache]

I'd rather have this demure stuff than the lime green headache

[charlossen]

why the hell are yall so pressed over a random person’s gender lmfaooo get a life

[sebumpostmortem]

2023: 1st half, Wednesday🧛🏻‍♀️🖤, 2nd half, Barbie👱🏻‍♀️🩷
2024: *VERY DEMURE BRAT. VERY MINDFUL SUMMER* 💚💚

[FearFanatic]

I have to admit, even though I don’t see the phrase as necessary to go viral, the state of mind it’s presenting Im totally on board with. People can be super loud, aggressive, and classless. I see this as another way of saying “keep it cute!!”

[aighti]

Holy fuck that girl in the makeup video looks like something on a national geograpic deep sea episode

[sebumpostmortem]

Listen, divas: Very bratmure, very bratful, very bratesy😌.

[Coolkid]

I’m confused are people mad about a random persons gender or about a word that has been used since before the 17th century.

[potatopotayto]

transphobes try to be normal challenge (level: impossible)

[TheUnitedMexicanStates]

This trend is actually getting very annoying.

[avocadobeets]

My mom is a woman. Thats a man in a wig

[ellevvi]

brat is planted by the industry, i'd rather have demure. it's very mindful.

[claudiabortey]

I haven’t been on TikTok lately so I’m glad somebody explained this to me😭😭

[sentou]

I’m more disturbed at the tweet saying her friends over 30 asking what demure means. If they’re asking abt the trend, it’s understandable but the word??? It has been existing for so long in the dictionary and they dk what that simple word means??

[annacama]

Id rather this trend then all the other bs pranks like trend of pranking old people, or hitting your grandmother on the back of her head, or cracking eggs on your kids heads trend.

I hope everybody continues doing demure things because its just common decency for others ..very mindful and not self absorbed- very considerate of others and them considerate of you as well.

[GigiM_winx]

Demure people are so basic. Ugh im BRAT 💚

[kash_prada]

LEBRON JAMES :i am sorry my friends have brain rotted me