NDTV Prime: Heads UP

Course to career, a struggle every Indian millennial can identify with. Reckless, intelligent yet stubborn, this promo highlights the plight of young India, confused by the influx of new offbeat careers- that neither parents nor schools encourage. But this show does.
With a script that shrieks ambition and a deliberately untrained voice over that exudes agitation, the complexity behind the concept is simplified by the symbolic use of cut outs. The sole purpose of the script was an insight in to the struggles of breaking the mould and celebrating individuality. Shot outdoors in the peak of Indian summer, the 2 day shoot schedule paid off and the promo was presented at the launch of the channel.