7 funnel killing mistakes in marketing automation

You know what a funnel looks like — a big hole at the top, and a small hole at the bottom. In marketing, we use it as an analogy for the process of gathering a large audience and “funneling them” down into a focused action.

Sadly, most business funnels look nothing like that. In fact, they look more like a colander, with lots of holes leaking opportunities (and revenue) everywhere.

When it comes to funnel-building, there are many pitfalls. Some of them are so treacherous that even the pros will fall for them.

In this video, Valerie Fenske will:

- share with you the 7 most common funnel-killing mistakes in marketing automation
- identify why they happen
- tell you how you can fix or avoid them and improve conversion rate optimization

Content:
00:33 Mistake # 1: Trying to build an entire automated funnel right away
02:20 Mistake # 2: Segmentation for the sake of segmentation
03:01 Mistake # 3: Testing on small segments and working with small numbers
03:49 Mistake # 4: Ignoring basic mathematics
04:38 Mistake # 5: Testing buttons, not values
05:34 Mistake # 6: Wasting developer resources
06:32 Mistake # 7: Trying to reinvent the wheel

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Content:
00:33 Mistake # 1: Trying to build an entire automated funnel right away
02:20 Mistake # 2: Segmentation for the sake of segmentation
03:01 Mistake # 3: Testing on small segments and working with small numbers
03:49 Mistake # 4: Ignoring basic mathematics
04:38 Mistake # 5: Testing buttons, not values
05:34 Mistake # 6: Wasting developer resources
06:32 Mistake # 7: Trying to reinvent the wheel