T-Mobile - Nearly Bankrupt To World's Largest Telecom Company

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T-Mobile is likely the most classic cell phone provider of the early 2000s as virtually everyone is familiar with their iconic ringtone. But, with the introduction of smartphones and stronger competition within the cellular market, T-Mobile got crushed and quickly fell towards irrelevancy. In fact, things got so bad that they were basically going to get bailed out by AT&T in the early 2010s. But, suddenly their entire situation changed when they got a new CEO, John Legere. Instead of trying to hide the differences of T-Mobile, John decided to embrace them by making T-Mobile the uncarrier. For example, T-Mobile didn’t have a contract with Apple to offer their phones at reduced prices. So, T-Mobile simply offered iPhones at MSRP and embraced how they don’t have any strings attached or any hidden fees. Given that much of the population was fed up with the antics of AT&T and Verizon, many people gave T-Mobile a chance. Let’s just say T-Mobile used this olive branch to the absolute max. This video explains the rise, fall, and rise again of T-Mobile.

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Timestamps:
0:00 - The State Of T-Mobile
2:52 - Not So Humble Origins
6:20 - Getting Destroyed By AT&T
9:37 - The Resurrection Of T-Mobile
12:48 - The Comeback Of T-Mobile

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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[the]

Dude the last CEO is what made T-Mobile what it is. Super sad to see him go.

[itskingu]

I worked for T-Mobile back when the buy out was happening. One false step they made was not accepting the 1st iphone exclusively when it was offered by Steve Jobs originally.

[TheSterlingArcher]

T-mobile is a great example of how focusing on a quality honest product will always win in the long term against aggressive short term revenue generation.

[MyOwnMusic]

I'm an employee at Deutsche Telekom in Germany. 
1. It's funny from my perspective that one of my favorite youtube channels makes a video about t-mobile 😂
2. I'm really proud of t-mobile us. It's nice to see that the brand has recovered ☺ #bemagenta

[Shahabbi]

My parents switched from AT&T to T-mobile back in the day because of the price. I remember everyone would say the service is trash but over the years I’ve come to absolutely love T-mobile’s service. They’re definitely doing something right

[TheGamingCanadian]

I could just imagine if T-Mobile decided to come to Canada (Which probably won't happen). But if it did I'd like to imagine how it would go.
T-Mobile: Releases an ad in Canada announcing their arrival (with the T-Mobile jingle of course)
Rogers: AW SHI-

[steverl]

They didn't try and screw their customers amazing 👍🏾

[roman_fla]

Been with TMO from the first or second year it was a brand in the US. Best customer service, best rates, best everything (except coverage). TMO lacks some coverage, but they sure as sht make up for it with free almost everything. While everyone I knew had to buy a local SIM card while traveling, my TMO phone worked in every country I have visited without any extra fees.

[pasl]

My parents have been on Tmobile for as long as I can remember so I was put on their plan when I got my first phone. Initially, the service really did suck. I even called it trash mobile. Couldn't go through buildings and the service was basically non existent anywhere outside city limits. However, they had treated us well and allowed me to constantly upgrade through the jump program. It is night and day now, however, how much better the service is now after so many years.

[stavas]

Pretty crazy how successful Deutsche Telekom and Deutsche Post became after their privatization

[vidtuby]

John Legere was the greatest telecommunications CEO in human history!

[ageekdude]

I’ve used T-Mobile for over a year now, and the rest of my family used to be sprint but are now in T-Mobile as well (the acquisition). I’ve had no issues, great coverage and speeds, and everyone that I know that has T-Mobile agrees with me

[lord_plog]

My carrier is Deutsche Telekom and it’s quite funny to see how t-mobile is a budget carrier in the US while Deutsche Telekom is the most high end carrier in Germany

[anthonysolis]

Used Verizon for 4 years and would frequently go over my data limits. One night while scrolling Facebook, I saw an add with Jon Ledger talking about getting rid of data buckets and that's when I decided to switch. I'll have an issue with the company once in a while, but I'm a happy TMo customer 👍

[Drmikekuna]

Ten years ago, I switched 1 phone on Verizon to 5 phones on T-Mobile. I had more data, unlimited calls, and text (both limited on Verizon), and the cost was almost the same (5 phones for the price of one). Service was pretty crappy but good enough for my family and me. T-Mobile has definitely gotten better over the years and became notably better with the acquisition of Sprint. I just returned from a 2, 000-mile road trip from the midwest to the southwest. I had a signal almost everywhere, including on rural roads.

[rmfinance]

I've been with T Mobile since I got my first Nokia in Germany back in 2004. And it's crazy to think I've been with them all these years. Never had a reason to switch to Verizon or AT&T.

[Keenok]

I worked on the team to roll out T-Mobile 5G and I have to say it was a massive network. It was by far the largest project I have worked on in 30 years in Telecom.

[DigitalHalohalo]

The video didn't seem to mention that T-Mobile didn't walk away with nothing when the AT&T and T-Mobile merger failed. In fact, T-Mobile got a few billion and spectrum.

The cash and, more importantly, the spectrum allowed T-Mobile to have a better network and have similar spectrum with AT&T to allow some previously AT&T-only compatible phones to work finally with T-Mobile which includes the AT&T iPhone 5 (iirc) which was then limited to 2G when used with T-Mobile. This is crucial as differences in frequency band support between AT&T and T-Mobile made it harder than usual to switch between the two (while retaining the same device) despite both being GSM-based networks.

[ldypiscean]

For many T-mobile may be unaffordable. The company is credit heavy and when they say you get a free phone it really isn't free. But otherwise, the international calling features is competitive.

[jeffkadlec]

I have Metro, a TMobile company. Unlimited data on 2 lines for $80/mth & really good service.

Yeah, I'm happy.