Amazon PPC Tutorial and Complete Campaign Manager Sponsored Products Walkthrough

In this video I'm going to show you a complete walkthrough tutorial of Amazon sponsored products that's Amazon's PPC platform. It's if you go to advertising campaign manager that's how you get there but we're going to go over five different campaigns that you need to be running including some tips and tricks throughout. This tutorial we're going to show you a bunch of different secrets that I've found out so the five different campaigns that you need to be running are:
1. Automatic Campaign
2. Competitor’s Product
3. Specific Product
4. Generic Product
5. Related Product
So the good thing about this video is I'm going to show you how to do all those in detail so the first thing you're going to do when you’re setting up your Amazon PPC is go to advertising and campaign manager and obviously I'm in my Amazon seller central to start so this is the page that you'll get if you've never set it up so the first one we're going to do is the automatic campaign so I'm going to call it performance nut butter automatic and I’ll set the daily budget to ten dollars I think that's usually pretty good and we’ll select automatic targeting here so continue to the next step I'll just call this performance nut butter pouches and I’ll select this product and you can end I only have two products to select from I’m going to select that one and the default bid is dollar three now you can change this later but I'm just going to keep it there that seems to be fair enough for me that's the suggested bid success who’s that easy to set up now I don’t recommend just ending there but if you wanted to you could in there and what this does is it automatically lets Amazon try to figure out it'll read your product and let me show you what my product looks like it'll read your product read the description and try to figure out what search terms people are most likely to buy it for and show it to that so it's a nut butter product it's a macadamia coconut cashew blended nut butter so Amazon can read that Amazon can see the title and can see that OH people that are interested in this product might buy it by searching for macadamia nut butter or a coconut nut butter or keto snack so it'll automatically do that now one little tip let me show you is you can add in negative keywords so if we click here click on negative keywords and right now I'm not going to add too many just because actually you know what I'll probably add the negative keyword almond because it doesn't have any almonds in it and peanut because it doesn’t have any peanuts in it now I might in the future change this and I might run specific ads or I do still show it to people that are searching for almond butter or peanut butter but for now I'm going to add these as some negative keywords so the next thing I will do and is go in and I'll show you that's the first campaign if you do that you’ve already set up your first campaign the next thing we're going to look at is a competitor product so if I go into here and I go into just type in nut butter I could search here and try to figure out which of these nut butters is the most similar to my product and to be honest these are all in jars so they're a little bit different the one that I think is the most similar is this one down here Justin’s nut butter and what I can do islet's just take that Justin's create a let's go to all sponsored products campaign so I'd create a new campaigns I’m back here we're going to create a new campaign and let's call it Justin's nut butter set the same daily budget but this time instead of doing automatic targeting we're going to do manual targeting continue to

Automatic Campaign
Competitor Product
Specific Product Search Term
Generic Product Search Term
Related Products
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[TravisMarziani]

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[JMc_]

Great job of explaining PPC! The repetitive process of creating each campaign really solidifies the process. You make it easy to understand. Thanks

[billknauss]

Having never touched PPC, I have no idea as to what you're talking about when you say "Daily Budget" and "Default Bid". I had to stop the video half way through because I realized that it was meant for intermediate users, not beginners. Maybe I'll come back to it some day after I watch a tutorial for beginners and know the terminology.

[abdulrahimraie]

Hi, thanks for sharing this video. The is no manage my campaign option under advertising. Is there anything I have to do to activate this option?? thnx

[tomjoad]

What restrictions are there to use PPC? You need a certain amount of reviews? How many? Any other restrictions?

[brynjolfuromarsson]

Good video. One question regarding search volume for certain keywords or phrases on amazon. Some tools claim to show u the exact phrase search volume and broad search volume. Where might they get this info from, since it seems that amazon doesn't provide search volume in seller central?

[sherrinrosette]

Fun to view! Great stuff 🥜 Strategic planning for launching my cannibis scented candle🕯on Amazon will be easier....

[Rezwan_Kabir]

Hi, i have been running PPC for 4 weeks now with moderate success. I have 6 campaigns running with 28% Acos.

some of the kws in my campaigns are getting clicks but no sale. My question is should I keep spending on those kws or archive them?

[nomadnomad]

Would be helpful to start from the very basics. Been searching for a min for vids explaining what ppc is. All I can find is vids on hacks and strategies. There aren’t any (that I can find) on what ppc actually is, what is a bid, what is a campaign, what are you actually doing/ the goal when setting up these campaigns, is there a limit? These are the questions I have. And I’m sure most beginners have. If you could make a vid on this it would be extremely helpful for the community. & I Love your other content!

[vulpenlimited]

Travis, does that mean in your example you are paying 50 bucks per day for your campaigns?

[James_Palin]

Is there a reason why the campaign manager would not show up under the advertising bar?

[annev]

So, Travis, you pay separately for all those campaign variations?

[sh]

I click my Advertising than come out early reviewer Program, maybe after I sign up this, then come up my campaign option ?

[privateerburrows]

Great video! I have no idea what "default bid" could possibly mean, though. Is there an auction going on somewhere?
You even show changing these "bids" without explaining what they are for...
And I know this has nothing to do with the subject of the video, but you need to know: Cashews are NOT keto-friendly. They are not nuts, in the first place; they are seeds, and are 30% carbohydrate by weight. I'm on keto, and I would NEVER buy your product, because of its containing cashews. Best keto friendly nuts are macadamia, of course; and other very healthy keto choices are walnuts, pecans and pistachios; but NOT cashews (or peanuts).
EDIT: Someone will ask about almonds... Almonds ARE keto-friendly (high fat), but they contain anti-nutrients, namely oxalates.
Similar concerns with some of the other nuts, such as Hazel nuts, which you can easily develop an allergy to if you eat too many at once. Plants can't run away or hide from predators, so they use chemical defenses... against YOU; yes. Plant poisons are often far more potent than chemical warfare agents made by humans, as they've had millions of years to experiment with them...

[myppcpal]

Hey Travis, curious about the best way to get in contact with you? Would love to tell you about our PPC software that fully automates Amazon PPC for sellers.

[Nads]

What do you mean when you say/they ask for default bid?

[karenromano]

The last time I looked at Justin's it had palm oil in it. Bad for Orangutans. Maybe good for you.

[noumanyaqoob]

i sent you email, and you didnt reply.
you must offer your services free to those who deserve it, who cant pay you.