Radical Innovation Vs Incremental Innovation: Which One Is Better For Startups

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Don’t be a Nokia in a market full of iPhones.

If you are looking to launch a startup, you may find yourself surprised by the technical jargon being thrown around. You may want to know or others may ask, “Which approach are you going to take? Incremental or radical?”

What’s the correct strategy to use, especially since every step has a ripple effect if you’re just starting out. But have no fear, for today, we are going to break down what each approach means using examples, explaining advantages, and disadvantages, and ultimately, helping you decide which one is right for you!

Welcome to Snapreads! In this video, We are going to go through the difference between radical and incremental innovation. If you're a startup founder, then understanding the differences is important because it can help you decide which way to go with your business.
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