Incremental Innovations vs. Game Changers: What should the companies focus on?

Line extensions and consumption building innovations are the easier way to grow a brand. Game changers that redefine a category are hard to come by but bear more fruit and sustain a longer competitive advantage.

What is the best way forward? Find one game changer in a decade or keep pushing for incremental innovations every year? MPS explores the topic. Let us hear your views.