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How to Fix Duplicate Title Tags
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Title duplicates issue means that there are two or more pages on the website that have the same meta title tag.
Why it is important
From an SEO perspective, the page title tag (located in the head of an HTML document) is one of the most crucial content areas, given that the title announces or describes very briefly the content found on the corresponding page. Apart from the fact that search engines treat this piece of content with the highest priority possible, it is used in several other ways, for instance, in the title bar of the browser or as the anchor text of the SERP snippet corresponding to your page.
Failing to provide a title is likely worse than having duplicate titles, however, the latter is still a grave mistake that makes your Page Rank worse than it could.
How to fix the issue
To address the issue, make sure to rewrite duplicate titles where needed so that every page on your site has a unique title that accurately describes its content.
Consider the guidelines below when writing good titles:
1. Stay within 40-70 characters.
2. Locate your most important keywords at the beginning of the title.
3. Push your site name or brand name towards the end of the title.
4. Avoid just listing keywords with commas in-between – titles should be highly readable and natural sounding.
5. Ensure each title is unique.
6. Feel free to create template-based titles automatically by using specialized software (especially in the case of big sites) but monitor the results closely by ensuring that titles are readable and make sense.
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