F2P Audience Management Through Live Operations | Maxime Mashkov

Delivered at GameDaily Connect USA 2019. This session will explore audience management process in Wargaming. We make sense of 10 years of data, process real-time events, act on the findings and keep emotional connection with the player. We build a 360-degree player profile to improve retention, monetization and tackle churn. Outlining the core idea of product Live Operations: make the value proposition as individualized as the current technology allows, while maximizing revenue and uncovering hidden business growth opportunities.