Mastering Retail Pricing: The Science Behind .99 Endings and Value-Based Strategies

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Discover the secrets of effective pricing strategies with Bob Phibbs, the Retail Doctor, and guest Robert Schindler, a marketing professor and author. Dive deep into the psychology of nine-ending pricing, the pitfalls of cost-based pricing, and the power of value-based pricing. Learn how to determine your product's true value to the customer and master the art of selling high-value items.

🔍 Topics Covered:

* The psychology behind .99 pricing 🏷️
* Why value-based pricing trumps cost-based pricing 💡
* Tips for selling high-value items 🛍️

#RetailDoctor #PricingStrategies #ValueBasedPricing #RetailTips #MarketingInsights
  1. The Retail Doctor
  2. pricing strategy
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