Customer Churn Rate: How to Calculate it and Why It Matters (#AdMath)

In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing.

Knowing how many customers you lose to the competition vs. how many you retain will help inform your marketing strategy and may even guide your product strategy.

[WassupCarlton]

clear & concise, nice nice. Just want to confirm the example: it's the start of 2016 and NF has 45 million customers.... if by the end of the year NF lost 500, 000 customers, then the churn is .5 mill / 45 mill REGARDLESS of how many customers were acquired (even if NF acquired, say, 4 billion new customers)?

[hrithuolickel]

please do a video on the relation between churn rate and av life time of customer