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New Attribution Tool: Revenue Attribution Report (RAR) ft Liz Gentile & Joanne Lee from LinkedIn Ads
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Unlocking LinkedIn's Revenue Attribution Report: Insights and Mastery
In this episode of LinkedIn Ads Radio, we delve into LinkedIn's new Revenue Attribution Report with guests Liz and Joanne from LinkedIn's product marketing team.
Tune in to get a comprehensive understanding of how this tool can transform your LinkedIn advertising strategy.
00:00 Introduction and Guest Welcome
01:50 Understanding Revenue Attribution in B2B Marketing
02:40 Challenges in B2B Attribution
04:51 Introducing LinkedIn's Revenue Attribution Report
08:44 Setting Up and Using the Revenue Attribution Report
10:17 Metrics and Optimization Strategies
18:25 Ensuring Data Security and Accuracy
27:46 Customer Success Stories and Future Developments
37:38 Conclusion and Final Remarks
Learn more:
In this episode of LinkedIn Ads Radio, we delve into LinkedIn's new Revenue Attribution Report with guests Liz and Joanne from LinkedIn's product marketing team.
Tune in to get a comprehensive understanding of how this tool can transform your LinkedIn advertising strategy.
00:00 Introduction and Guest Welcome
01:50 Understanding Revenue Attribution in B2B Marketing
02:40 Challenges in B2B Attribution
04:51 Introducing LinkedIn's Revenue Attribution Report
08:44 Setting Up and Using the Revenue Attribution Report
10:17 Metrics and Optimization Strategies
18:25 Ensuring Data Security and Accuracy
27:46 Customer Success Stories and Future Developments
37:38 Conclusion and Final Remarks
Learn more:
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