13 Reasons You Can't Trust Perfume Influencers Fragrance YouTubers Affiliate Links Spilling The Tea

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🌟 About this video

This video is more about me seeing fragrance YouTube from the other side. I've now had more contact with perfume brands and stores and this video is me spilling the tea on that and how perfume social media can become less about love and more about money and free bottles of perfume. The amount of money people can earn from this is truly astonishing. I'm making this video because I'm just a scientist who just enjoys making perfume content for fun, not for money, and I can't see that changing. This video has some serious messages but I try not to call anyone out directly.

I love the community here, but it worries me how most subscribers aren't aware of the huge amounts of money some perfume content creators earn and the inherent bias that inevitably brings.

🌟 Timestamps and perfumes mentioned
0:00 Intro: reasons you should take perfume social media with a pinch of salt
1:28 Different tastes
2:47 Anyone, anywhere...
4:02 Did you smell it?
6:17 Positive for the people
7:50 Collabs daarling!
11:55 Cash for clicks
16:44 Stores that just don't care
20:24 So gifted!
25:10 More, more, more
27:47 Hits differently?
29:38 Changing opinions
31:10 Influencer fragrances are wow
34:44 Just what's real?

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[jlmcgrot]

We’ve become obsessed with skipping ads/commercials just to watch an ad/commercial.

[marisamountaki]

Im just so fed up with influencers posting "perfumes im obsessed with right now" only to find out all their recommendations are gifted perfumes...🤦🏻‍♀️

[interloper]

These days most of the bigger perfume channels (over 20k subs) are salespeople pretending to be reviewers. You can usually spot them because whenever a "niche" brand puts out a new fragrance, they all suddenly get a full bottle and post an overwhelmingly positive review, and never mention that fragrance again... and of course, they never discuss price (they got sent it for free) or value for money (because it isn't).

[AGentlemansJourney]

As someone who has been doing the YT fragrance bit for 10 years, I agree with the majority of your points. I've seen a massive change in this community and the influencer culture has made me remove myself from most of this community. I was very good friends with a number of these big name influencers but I just got tired of the business side and lack of genuine friendships which turned out to be more about the business in the end.

[isolaviola]

You hit the nail on the head. I go to YouTubers to learn about new releases or popular fragrances, but I always go to Fragrantica to see what real people are actually saying about the fragrance and it is often completely different.

[bmech]

Claire, you are a breath of fresh air. If only more people were like you. Thanks for “spilling the tea”.

[yourfragrantfriendj]

Overconsumption is something I’m facing now. I want to minimize blind buying in the future.
Thanks for this video, Claire. Balance is important in this space 💛😊

[robertelder]

Thank for this! I used to make perfume. My brand was Sebastiane. I had a really popular gourmand perfume called Espresso Royale. I have since stopped making perfume for the reasons you mention. I was shocked at how cut throat the perfume community is. Those FB perfume groups where a nightmare for me.

[syrup]

Watching this video made me feel as if I was reading an academic paper in which perfume influencing on YouTube was critically reviewed. Thank you, Claire, for this highly educative piece. I learnt a lot.

[skinAPRN]

Nailed it!!! I have unsubscribed from all the influencers that only focus on niche brands with affiliate links. It’s gotten ridiculously out of hand!

[Scentsem]

Your charity idea was such a good one. I wish they had taken you up on the offer. Also on that note, heart surgery is lot for anyone to go through but especially a child. I’m really glad you’re on this earth ❤️

[commonscentsreviews]

This video was pure gold. I appreciate your honesty and it’s something I’ve seen. It’s such a dilemma because if you’re only making content for the money, it can quickly become fake. There’s definitely a fine line between shelling out and making content you love for the community you love while making a little bit of money to support it. Cheers to your channel growth! ❤

[fruzsinaiaconis]

What a great video again, Claire! Thank you!
I was thinking about the point you 've made about Navitus for a long time now! I was watching an influencer promoting another influencer's new fragrance, thinking: ...how could I believe anything that she's saying? Clearly, they are promoting each other alternatingly, regardless of what the perfume smells like.

[lu_re]

Social Media is a marketers dream. Ads are cheap and you have a captive pre-selected audience of subscribers. 🤩 Greed can be a good thing if it motivates you to develop something useful. But when it motivates you to give up your integrity or purpose, it will crush your soul.

[jasmin.Mason]

Once a month I go through who I am subscribed too, to check in with myself on if they are adding to my life. Because in truth I’m giving my time and hours to watching and liking and commenting. So you’re hitting all the points I agree with and can appreciate. Thank you for being you ❤

[TheSavvySpecialist]

I’ve watched the video in its entirety and have a few thoughts. As someone who has been doing this for years, I don’t see the issue with having affiliate links especially with brands that one has always supported. This is a full time job for a lot of people and if they are doing the work, they should be compensated. That being said, I completely agree that people should disclose if their fragrances were gifted or if the video is sponsored (which are hard to come by these days). I receive PR and never feel I must be leave a positive review. I believe in highlighting strengths and weakness of any fragrance. I started off buying my own fragrance and have no problem doing so. Being an influencer is a choice and the people who follow choose to support their favorite content creator. You made some very valid points because sadly there are people who aren’t genuine with subscriber counts, likes and the lists goes on. I appreciate your transparency. Thanks for sharing.

[baby.nay.]

3:49 I like this point . I’ve found you cannot judge a persons knowledge on their appearance nor collection . I own about 25 fragrances, and am usually rocking pajamas because of my disability… however I know more about fashion history, designers and now through great research, more about perfume than one might guess . Sometimes for hobbyists and collectors, it’s the accumulation of knowledge that is just as satisfying and exciting as accumulating physical goods. It’s quite hilarious when sales associates make these judgements though, fun times.

[jonestacara]

It’s good to see people with integrity. What a rare gem you are. This is the first video I have seen of yours but will certainly watch more.

[sebouquin]

I mostly just enjoy listening to people talk about perfume. I do appreciate the folks that disclose PR gifts, feature bottles of well loved (large dents) fragrances, describe fragrances according to their noses instead of regurgitating notes from Fragrantica, and just genuinely seem to LOVE fragrance in general.

Social media is so weird, and I could never make content a full time job. I couldn’t handle the constant negativity from strangers. What is it with humanity and the urge to be so negative, mean, & hateful ALL THE TIME anyway? High five to everyone committed to doing what they truly enjoy and being able to slug through the ugly side of that stuff.

Influencers definitely play a role in mass consumerism, but it’s ultimately on the consumer to be responsible with their money and not blame influencers for impulse buying. I appreciate your content because it’s different, fun, well thought out, and I can tell you enjoy discussing the content you put out every week. The science content is my favorite. 😊 I also appreciate the transparency.

Hope you are having a good weekend.

[CgScents]

I kept seeing this video being recommended in my comment section and now I can see why. You raised a lot of points I totally agree with and some I’ve never thought of - both had me nodding my head.

It’s so relieving to not have to deal with brand endorsement as a creator. What you said about our taste changing is so true. It inspired me to start a series where I make videos on the bottles I’m selling and why I’ve moved on from them. These creative ideas wouldn’t be possible with outside influence.

When you love what you do the ad revenue is like a tip for something you’d do anyways. Literally feels like free money and I feel spoiled even if it’s $20 a month because to me it’s free - no work involved. It’s sad that isn’t enough for some people. But, I love my day job and have no plans on quitting it regardless what happens here so I guess it’s easy for me to judge. It’s a lot of pressure to solely rely on such a volatile source of income.

Anyways, great video! Just subscribed!