Leveraging GenAI to Accelerate Innovation

Mankind Pharma is a leading Indian pharmaceutical manufacturer. Its mission is to build a healthier India by focusing on drug affordability, quality and accessibility. It is ranked number one by prescriptions and number three by volume in India in FY23. More than 20 brand families generate over $1b+ annual business of which more than 97% comes from India. This business is supported by 15k reps, 13k+ stockists and 25 manufacturing facilities spread all over India. Mankind Pharma's digital transformation journey is leveraging GenAI for accelerating business processes in multiple areas. In this session three use cases will be covered: Democratising access to data for non-technical users through genie/ data room. Using image generation models to redesign the packaging of a product line The complexity of building an audio analytics use case to extract top issues and sentiments from over 15k reps.

Talk By: Rajesh Ramdas, Tech GM - India, Databricks

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