Siri 2.0 Is Bigger Than You Think

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Apple's major Siri revamp as part of iOS 18 isn't just a big deal for AI...it's a full circle moment for the company and a completion of the promise first made back in 2011: a truly personal virtual assistant that can get things done.

This video is sponsored by Aqara.

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Timestamps
0:00 Intro
0:51 Siri history
3:42 Why Siri failed
6:50 A new era
9:42 Final thoughts
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As long as Siri doesn’t say “here’s what I found on the web” bullshit. Just tell me the answer.

cobrabtc
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Apple needs to bake Siri deeper (much deeper) where she fires up and knows your day-to-day, what you were working on, talking to, basically a version of Jarvis from Iron Man. I dream of the day where I turn my phone on, it empties my spam, read my e-mails, prioritizes my agenda, reminds me it's my anniversary and here's some things my wife may like. Now if Tim unveiled that during this keynote or Apple Vision Pro, could you imagine how BLOWN everyone would be? I see this is such a missed opportunity for Apple.

mL
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This empty background is a good choice for this documentary style video.

SvenReinck
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Every tech video ever: “It’s important to look at the first version/history“, stretching it ever so slightly above 10 mins for more ad breaks ^^

drumfynnfun
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Sometimes it’s slow and steady that wins the race

shaquillemckenzieDMKT
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I asked Siri: “what is the release date for Doom: Dark Ages?” while driving. She said “sorry I can’t show you the results while you’re driving.”

JUST SPEAK THE RESULTS TO ME for the love of god. She is currently USELESS lolololol

devbagsmusic
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I really hope Siri can really 'follow up' the questions I'm asking. That's all I ask.

MaiElizabeth
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Remember, we've only seen the shiny marketing materials. I'll wait for when i have it in my hands ti decide whether it is really better.

speedbrake
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Actually, Apple didn't call it SIRI -- it was already an app called SIRI -- and when I saw and downloaded the app before Apple purchased it, I knew it was platform changing. And then suddenly the app was gone -- off the apps and into the Apple environment. You do a great job, keep it up!

MarkBurdickPhD
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The subtle background track on this was everything!!! Can you please share the background track Sam!

CharltonJude
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Your first words is apple in a nutshell. "After years of waiting"

dirtytamato
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Apple had plenty of opportunities to let Siri free….but unlike other companies who will sell your information to a roach….Apple prides itself on your privacy. so, unfortunately Siri could not be the assistant that we dreamed up. now that tech has done some leaps and bounds since the introduction of Siri….Apple has done their due diligence to make Siri the way we need it to be without compromising privacy. great video bro. keep up the good work.

AnthonyNeedsTech
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I swear I was just explaining this Siri X vs Blackbird thing to my Dad and he had no idea what I was talking about. Then I open my YouTube and what do I see. So I sent this video to him and saved myself a lot of time! 😂

Epicgamer_Mac
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Can’t wait to update! So excited for this new tech.

Topher-N
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Siri is a spin-out from the Stanford Research Institute's Artificial Intelligence Center and is an offshoot of the US Defense Advanced Research Projects Agency's (DARPA)-funded CALO project.
The original was way way more powerful than siri but it was throttled due to security concerns. Siri was developed in 1988.

ohctascooby
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2 things: 1) I absolutely love that Aqara was a sponsor for this video. (SUCH solid HomeKit stuff. 👌🏼👏🏼) 2) I know a complaint is the limitation of iPhone 15 Pro or later but…it has processing power other phones don’t, people will eventually upgrade, and by the time people upgrade in 1, 2, or 3 years from now, Apple Intelligence and Siri will have matured/improved that much more. It’s a win-win. If someone’s so impatient as to not want to wait….then they can get a refurbished 15 Pro or newer later phone. (Or just wait ‘cause as good as iPhones are, they’re not forever…you’re gOnna upgrade some time sooner or later…)

tylerking
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Both Sam and Luke are doing the FPT style videos.

RowdyGeronimo
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You should rename your channel to "Nailed It" because you always seem to do that, in a very entertaining and well crafted way. Thanks for making us smarter, Sam! 💜

Slurkz
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I hate how all the game changing stuff about Siri is exclusive to an iPhone 15 pro, it’s annoying for those who got the regular 15 or even the IPhone 14 series which is only a year old and it’s already being left out on features.

TheAppleGuy.
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Apple needs to bake Siri deeper (much deeper) where she fires up and knows your day-to-day, what you were working on, talking to, basically a version of Jarvis from Iron Man. I dream of the day where I turn my phone on, it empties my spam, read my e-mails, prioritizes my agenda, reminds me it's my anniversary and here's some things my wife may like. Now if Tim unveiled that during this keynote or Apple Vision Pro, could you imagine how BLOWN everyone would be? I see this is such a missed opportunity for bruh

abewasherelol