Head versus Heart: How do you make Investment Decisions?

Head versus Heart: How do you make Investment Decisions? USA study analyses how individuals invest their 401 k company pension plans - we have Sipps and ISAs in the UK. We ask Mark Fenton-O'Creevy: Professor of Organisational Behaviour. 401 k schemes in the USA involve people managing their own baskets or finance portfolios in the USA, a bit similar to Sipps in the UK. PLEASE LIKE AND SHARE so we can bring you more! The research concluded that investors on average achieved half the returns of the basket of assets they were holding. People were systematically buying at the top of the market and selling at the bottom.

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