A Million-Dollar Question | How to Increase Online Store Sales | Printful

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🤷 Have you ever wondered how other sellers price their products?
🛒 How do they get so many sales?
👕 And where do they increase traffic to their store?

Tune in to the three-part mini-series “A Million-Dollar Question” to hear some truly amazing advice from other online sellers. In this episode, you’ll learn:
00:00 Intro
01:06 The best way to get sales
01:36 How to generate traffic to your store
03:11 How to price your products

🔥 Sellers:

Resources mentioned in the video:
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Note: The advice expressed in this video do not in any way reflect Printful’s opinion. They are the personal beliefs of the respective individuals mentioned in the video.
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What’s the best way to get sales?

Kelly Korver, Birds Kept North
The best way to get sales is to be consistent. You can do this by consistently posting on your social media, answering customer messages and emails, and making your designs consistent.

Dora Barbaric, Monsieur Dorian arts & crafts
The best way for me to get sales was persistently promoting my store on my social media, especially Instagram. And also, I was running a lot of promo discounts on my store, so it was attracting a lot of the audience.

How do you generate traffic to your store?

Kelly Korver, Birds Kept North
I generate traffic to my store by posting daily on Instagram. I like to post something positive or ask a question to stir interest, and try to connect with people in a way that makes them want to click on my shop link.

Dora Barbaric, Monsieur Dorian arts & crafts
I generate traffic to my store exclusively with the power of my Instagram profile. I’ve learned as long as I post regular content, the engagement and sales grow. Instagram is the handiest because of its structure, and so a lot of different social networks can work.

Morgan Kemp, A Wild Thing’s Art
The best way that I generate traffic to my store is through social media. Unfortunately, I would love to not have to use it, but it is 87% of the traffic that I get to my website. So I mostly invest time in Instagram, and I’ve started to try to grow my Pinterest a little bit more.

I suggest setting your Instagram to a Business profile instead of a Personal one because you have more access to some insights and it will track the best times for you to post during the day.

How do you price your products? What is a good profit margin for POD products?

Kelly Korver, Birds Kept North
I price my products by keeping in mind wholesale pricing, which is typically 50% of retail pricing, and make sure that at least some of my products can be priced accordingly. You don’t want a price so low that you’re closing the door on other opportunities, such as wholesale to a local brick-and-mortar shop.
You also need to keep in mind that if you’re choosing a profit margin of, say, $5 on Printful, that may sound great, but actually you’ll be making much less with all the other fees that are taken out. Such as with Etsy.

Dora Barbaric, Monsieur Dorian arts & crafts
My profit margin for print-on-demand products is approximately 30 to 40%, and, depending on the products, I think it’s the best price-quality ratio for the customer. So anything more expensive will maybe drive the customers away and then getting cheaper might not give you your desired profit.

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