Can We Use A Google Form Or Whatsapp Link As A Landing Page?

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Can we use Google Forms as the landing page URL? Will it be helpful in generating more leads? Additionally, can we use a WhatsApp link as a landing page?

No, I'm not sure what you mean by a Google form. You need to have a landing page, and I would always recommend having one. This allows you to include all your tags and pixels, and then have the form on that landing page. You can also include your WhatsApp button on the landing page and track how many people visit the landing page and click on WhatsApp. All these actions can be tracked. That's what I always recommend: track everything, every conversion.

It could be a phone call from your landing page, a form submitted from a landing page, a WhatsApp click from a landing page, or a chat conversation on a landing page. But it has to be on a landing page. You need to have a landing page so that you can showcase who you are, what you do, what you can offer, and how you can solve someone's pain points and problems. Without a landing page, it's quite difficult to achieve that, unless your ad explicitly states that you're an emergency plumber offering immediate response, or you provide recovery services for people who have broken down on the road, or you're a locksmith for lost keys. In those cases, call ads are fine. However, for the majority of the time, I would recommend driving traffic to a landing page and also building up your remarketing list.

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