Gary Shilling: No One Is Making Impulse Buys Online

Dr. Gary Shilling, president of A. Gary Shilling & Co., spoke to Business Insider CEO Henry Blodget about how the impulse purchases so important to brick-and-mortar stores haven't yet translated to the online shopping experience.

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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

[DiscipleOfChristDV]

A Business Insider vid about actual business... Holy shit, now I've seen it all

[snookiewhip]

I fill my amazon cart with $300-400 worth of stuff and I don't have prime and then they say separate shipping and shipping fees applied to each package and then I don't buy anything.

[byDsign]

Since I don't have that 1-Click buying setup online, I'd have to say Costco gets a whole helluva lot more impulse sales out of me than Amazon.

[jzk]

Sorry old school, there is impulse buying online. Its called funnel, its called up-sell, one-click-up-sells, its called tripwire.

Ask your FB marketer.

[ianh]

Impulse buys are supposed to be like "ooh i want it!" Then you give them money and dont have enough time to decide you dont want it. Thats not gonna work on the internet.

[Marklek]

So he's lamenting Americans becoming smarter consumers by reducing wasteful purchases? Because it is bad for the bottom line of the businesses he is interested in. That's the attitude of neither predator, nor prey, but rather, a parasite.

[SuperWagner]

Amazon.com needs to be broken up as it is a monopoly and it needs to be taxed at a higher rate