Why Everyone Is OBSESSED With Arc Browser

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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.

Arc Browser has conquered the precious “default browser” setting of thousands of people in the tech scene. Why? In this video I am breaking down Arc browser, its psychology and design that are making people ditch chrome and the genius strategy behind @TheBrowserCompany (the company building Arc).

[enricotartarotti]

Learn how I ACTUALLY made my most successful videos with hands-on, practical behind the scenes breakdowns:

[daelra]

I must work in a totally different tech industry. This is the first time I've heard of Arc. There's a lot of features here that remind me of Edge to be honest.

[altrogeruvah]

Artificial scarcity as a marketing strategy is as ancient as water, definitely not a secret. Experiencing FOMO over a web browser is goofy as all hell though.

[lIlIllIlIllIlllIllIIIIIIIIIlII]

Absolutely no one: arc
YouTubers: wHy EvErYoNe UsEs ArC

[social.elenakrittik]

"... everyone is obsessed" i would like to hear who is that "everyone" you're referring to.

[m.guedes]

This video is more a pitch to BCNY than something that informs me about the psychology of the product. Good to know about it, Arc is in my radar now, but the video does nothing to explain to me why it has been considered better.

[makiskouloumparitsis]

Never heard of this browser ever before

[juann]

Imagine ditching Brave for a browser that requires you to create an account just to open it, and that "archives" everything instead of closing or deleting it, and which will definitely "never sell your data" in the future.

[HowPortal]

Ads getting creative. you dont even know you are watching a ad.

[Ludix]

You missed one thing, the Browser Company is not 100% based in NY, they're very remote aswell

[grizeldiSLO]

Feels like a product the mac using hipsters would love, but everyone else would just say "huh, neat." and go back to whatever they were using before.

[hisham_hm]

Artificial scarcity is a dark pattern.

[Stevie]

Is this an ad? I work in tech and I’ve never heard of this in my life.

[swarupbhc]

I'm happy with my old good friend Firefox, it's best for me.

[warpspeedscp]

Yeah I uninstalled when I was presented with a mandatory login screen.

[ltfringr]

5:44 the fact that you didn't even mention Linux says a lot about who this project is actually for

[realEchoz]

a proprietary browser? what tech industry is this? the cell phone review industry?

[tchnicolor]

My tech friend loves it, so I tried it, but I hate vertical tabs. I just can’t get used to them. Also, no arc for windows…I switch platforms multiple times a day. So it was back to Firefox for me.

[mack.attack]

Seems like an undisclosed advertisement to me. Vivaldi has had these features for years.

[stringed]

That's basically everything that Vivaldi browser already does...