Ways in which Google Is Still Using OKRs

Ways in which Google Is Still Using OKRs

Google and OKRs
Sergey Brin and Larry Page were initially introduced to OKRs in 1999 by John Doerr, an early investor and member of Google's board of directors. Their commitment to Objectives and Key Results has continued since then.

Behind Google’s OKR Success
Executive buy-in and support were the most critical factors in Google's success with this new goal-setting technique. Page and Brin were staunch believers that written goals are the ones to become a reality. Having everyone unified and focused on their most crucial corporate initiatives would keep them on track as a fledgling company.

Current Goal Setting Process of Google
Google was a different organization in 2015 when Sundar Pichai was appointed CEO. So, how did Sundar Pichai handle the situation? He tailored the OKR system to the organization's current requirements. He switched the focus to annual goals but continued to receive quarterly reports from each section. This new tempo is similar to Key Results.

OKRs are used in every division of the Alphabet
Page, the CEO of Alphabet, ensures that every subsidiary company employs OKRs. He still writes his quarterly objectives to this day. The subsidiaries' processes could be different, and it is OK.

How should you use OKRs?
Page remarked, "OKRs are a simple process; we've adapted how we've used, take them as a blueprint and make them yours." as in John Doerr's book "Measure What Matters." After nearly two decades and three CEOs, Google still uses OKRs to achieve its most critical strategic projects.

Contact US
Do you lead a company or a group of people (as a CEO, senior executive, middle management, or even front-line manager)? Do you set and monitor goals? Is it essential to match employee performance with business goals, and are you in charge of achieving them? In that case, please let us know to look at a live demo of OKRSoftwaretools OKR & Goals Management Software and share what you think.