Ruben Östlund's FORCE MAJEURE | Official Clip | MUBI

Before winning his Palme d’Or for THE SQUARE, Ruben Östlund sparked fervor at the Cannes Film Festival with this marriage drama. Provocative, insightful and at times excruciating—an often hilarious study of instinct, etiquette, and masculinity.

A father Tomas (Johannes Bah Kuhnke) appears to flee immediately in the face of an avalanche, his selfish impulse leading him to abandon the rest of his family, including the very children who he told that the avalanche is "controlled." The very sudden escalation of the disaster and its icy comedic undertones—which makes the scene both repulsive and relatable—have turned the video into a viral meme.