Salience: Importance Weights and Advertising

preview_player
Показать описание
Salience: Manipulating Importance Weights in Economic Modelling. This video shows how salience shows up in economic models, and briefly discusses how marketers use salience to manipulate people when they advertise.
Рекомендации по теме
Комментарии
Автор

Madam, Best Wishes from India 🙂
Concepts are clearly clarified by your educational videos

bikramprasad
Автор

are there any academic sources you recommend on the manipulation via ads (behavioural economics or game theory with a focus on ads)?

alice
visit shbcf.ru