Decoding Book Marketing (SELF-PUBLISHING MASTERY TALKS #10)

A thought-provoking conversation between A.G. Billig and Mr. Keith Ogorek, president of the Author Learning Center, book marketing and publishing expert, about the challenges and opportunities authors face nowadays as well as cracking the code of book marketing.

Highlights:

02:06 - P(ublicity).O(nline).E(vents).M(ulti-media) - The acronym that help you understand book marketing
05:06 - Author Learning Center and how it can help you achieve your writing goals
08:16 -The most important marketing decision you need to make
09:29 - How to prepare for an in person author event
10:00 - How to use traditional media to boost your writing career
13:26 - When you should self-publish your book?
19:10 - The most important thing you need to know to create an effective book marketing campaign
21:35 - How to find/define your target audience
22:48 - Top book marketing tools you need to use
24:10 - Readers want to know you, the author
25:02 - Predictions for the self-publishing and self-publishing industries

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This video was originally released in May 2019, on A.G. Billig's YouTube channel.