Rapha - Never Just A Ride

It’s never just a ride.
It’s much more than that.

It’s a personal thing, a social thing.
Proof that we can do anything.

It’s a lifelong pursuit of a fleeting moment.
Of silence and balance. Of momentum and progression.

Some days you feel it, some days you don’t.
But whenever you get there, it’s always worth it.

It’s seeing the early sunrise, cresting the first climb.
It’s the sweat on your skin, and the wind on your face.

It’s a remedy, it’s clarity, the best version of you.
It’s friendships, discovery, and community, too.

It’s a place, it’s a race, and it’s somewhere to hide.
It’s your team, your routine, but it’s never just a ride.

#NeverJustARide

[sorinpintilie]

OMG this is so spot on! It's never "just" a ride, it's feelings, smells, joy, pain, smiles, thoughts...all this within "just" a bike ride.

[TheJewishCatholic]

This is such an underrated commercial. The truth in this video is absolutely perfect. Everyone is ridding for different reasons, through different emotions, carrying different burdens but on the road, we all discover a ray of light.

[AussieInJapan]

Rapha thank you so much. Without a word this short video resonated with me more than I expected.

I remember watching a video of the gent in the tailor shop with the Tatts (sorry I need to look up his name again) and his mental health challenges and how cycling plays a part in his health.

Discovering Rapha & RCC changed everything for me, and cycling has helped me find better balance. Once we get through covid I can’t wait to rejoin RCC, then lead lots of Tokyo rides.

[nickhill]

Recaptured the emotion of the early Rapha films, feels like it's been missing for a while from the brand. Good to see it back on point

[gambya]

Beautiful. And yes, riding with the homies is always an event.

[shelbsvideo]

I can relate to this video. Great job, really nice sound design as well.

[thurthrice]

Name a thing better than, early morning free hub spinning sound… you can’t.

[flyingwolf]

Love to know what the Soundtrack is here

[tuvalrodriguezmejia]

Sometimes I fell so sad but I leave with my bicycle, all these things disappear.

[reddaB]

I'm loving your films, advertising etc. but there are no credits? I would love to know the director, the cinematographer, sound designer, editor etc..

[Pedalareversoilcielo]

O sono cambiati i ciclisti o ritornate a fare i rapha film di una volta 😉😃

[rubek]

I'd love to work for Rapha. One day.

[antoniomanueldacostanascim]

I would like to know the story behind the tailor beard guy. The whole ride he looks apprehensive and at the start we can see him rubbing his wedding ring. He knows that if he goes on that ride the wife is gonna get mad right? (Its never just a bike ride, there is the collateral, wife, money...)But the sunset and serotonin/adrenaline at the end makes it go away right? Really nice add guys!

[ILOVEDEFENDINGTHEPERCENT]

Seems a bit melodramatic, but hey we have different stories, struggles and adversities. It's always "just a ride" for me. Life is already complicated as it is, bike rides are a great way to shut your brain off and enjoy the activity for what it is. Or maybe I'm just a boring fart. Great marketing video by Rapha once again.

[Highnoonshred]

Makes me really excited to be a cyclist ripping it uppp!

[bendude]

Hey the owners of this company (the Walmart heirs) should raise the minimum wage of Walmart workers

[dany]

Once more, and unfortunately very seldom in the last years, Rapha is celebrating cycling and not diversity. Thumbs up, cycling is life, cycling is struggle, cycling is diversity, no need to shove it in our face like the last 50 videos. Go back to the roots of the brand when the movies were a brand of itself.