How to Scale a Bakery Through Business Coaching: Max Fuhrer's Success Story

In this episode of Epic Entrepreneurs, host Phil Badura interviews Max Fuhrer, the owner of Arobake, a bakery in Wellington, New Zealand with over 120 wholesale customers and two retail locations. Max shares insights from his 36-year journey in business, discussing the top three things that contributed to his success: perseverance, flexibility, and continuous learning. He emphasizes the importance of personal growth and adapting to challenges, as well as the role of business coaching in overcoming difficult times. Max also reflects on the significance of systems and culture, explaining how a strong team dynamic and well-implemented procedures have allowed his business to thrive.

About Max Fuhrer:
Max Fuhrer is the owner of Aro Bake, a thriving bakery located in New Zealand. With a passion for crafting delicious baked goods, Max has transformed Aro Bake into a beloved local destination. His commitment to quality and innovative flavors has garnered a loyal customer base. Through business coaching, Max has gained valuable insights and strategies to scale his business effectively, ensuring its continued growth and success in the competitive bakery industry.

About our host Phil Badura in Brisbane, Australia:
Meet Phil Badura, an award-winning business coach and CEO of ActionCOACH Business Steps. Born in Geelong in 1958 and raised on a dairy farm, Phil's journey from rural origins to a leading business figure is inspiring. With a Diploma in Dairy Technology, he advanced to senior management roles in top food manufacturing firms across Australia and Papua New Guinea. Phil has achieved notable successes, including innovations that saved $200K and generated $4.5M in revenue, and he consistently improved productivity by over 30%. His extensive experience in various business sectors drives his commitment to helping companies achieve their goals.

About ActionCOACH:

ActionCOACH is the world’s leading business coaching firm, dedicated to helping small and medium-sized businesses grow and succeed. With a global network of certified business coaches, ActionCOACH provides expert guidance, proven strategies, and personalized support to help business owners achieve their goals. Whether you're looking to increase revenue, improve efficiency, or develop a strong team, ActionCOACH has the tools and experience to make a significant impact on your business.

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