Corporate Club at Landerhaven Marketing Cleveland Ivan Schwarz Avengers Movie

Ivan Schwarz, Executive Director of the Greater Cleveland Flim Commission, discusses what it took to bring production on the upcoming Big Buget Marvel Comics Movie, "Avengers", to Cleveland. Ivan discusses why he feels that the entire city of Cleveland is a backlot and what that means.
In addition, Baiju Shah, CEO of Bio Enterprises and David Gilbert, CEO of The Greater Cleveland Sports Commission added to the discussion on marketing Cleveland not only to the outside but also to Clevelanders.