'Insulting China?' Netizens debating over the trendy aesthetic bias towards slanted eyes

An advertisement released three years ago by a Chinese snack brand giant has caused a phenomenon on Internet.

The issue is whether the image of a woman in the advertisement is insulting to China.

The model in the advertisement has a pair of slender single eyelids, which is different from the common female appearance in Chinese local advertisements.

“Insulting China" comes from the squinting of the eyes that European and American countries make when they show discrimination against Asians.

This is also the stereotype for East Asian women in the West: elongated eyes, single eyelids, low roots, and high cheekbones.

The ads. was criticized by some netizens for catering to the aesthetics of the European and American markets. Some netizens feel that aesthetic diversity should be viewed calmly.

This is not the first time in recent years that a model's appearance has escalated into a political controversy.

Chen Man, Chinese mainland photographer, has been accused of maliciously stigmatizing Asian women for her photographs of an art exhibition for a luxury brand.

Chinese-American actress Awkwafina, who earlier this year became the first Asian-American to win Best Actress at the Golden Globes, has not escaped controversy.
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[idiot]

I am asian, do not care what westerner talk about the eyes, it proves me the insecurity inside their brain 😂😂😂

[kevpi]

Dont give a feck what eyes you have...FREE TIBET

[naeemtahir]

Asian eyes are best and no doubt Chinese own beautiful eyes. Eyes are best gift of God

[killeryhiltons]

They’re mad cause their real features aren’t ignored in Europe or western countries we know how they look without surgery and skin whitening lmao.

[phantomsuccour]

Those netizens clearly have some serious insecurities. As if people in Germany are worried about what their adverts look like to Chinese people lol.

I always wondered why many Asian actresses have plastic surgery on their eyes, now it makes sense

[easternrazor]

Beauty is in the eyes of the beholder...
We are all different... Why do we need other's approval? We are who we are....
If they cannot accept who we are....too bad for them.... neither do we need their approval.

[TheGundeck]

Cai NiangNiang is beautiful! Those criticizing her are demonstrating true ugliness.

[keihan]

I've seen images of this model without makeup and her eyes are the same with and without it. I think the so-called beauty standard is what is fake, not the model. How can she NOT respresent the country where she is born and the CHINESE parents she was born from. To say that she doesn't represent being Chinese is absolutely ridiculous. She is not ugly in any way and is beautiful the way she is.

[suyan]

Why so over-sensitive with someone physical appearance? Be careful with these kind of debate, it only drive you into one level with the peoples that doing discriminating act.

[davidcadman]

It has never mattered to me the shape of the eyes, nose or face. The eyes are the windows of the soul, so it is the person behind the eyes that has mattered the most. <3 xox

[flhong]

Simple just don't use their products.

[mgywycl]

Of all the silliness. This is the kind of talk of a hysterical 16 year old and not a very bright one at that. m
Are there not enough real problems in this world today.

[Olivvierrr]

She could play in Tarantino's movie. Beautiful eyes😍

[TomM]

It's too bad that her eyes are this way thanks to makeup because I think her eyes look beautiful this way or naturally. I don't understand what this flack is about. Do Chinese really think rounder eyes look better? Well, I think the opposite.

[kmtgoddess]

Gorgeous in fact i beleive its where cat eye make up cane from

[donaldlineker]

I think monolid eyes are beautiful and I don't take it personal if the commercials use this unique facial features to depict Asian beauty. However, If they took it too far with the racist connotation and stereotype deliberation, then we should put them their rightful place. Racism is unacceptable is this day and age.

[abdirahmanhussein]

There are 1.4 Billion people living in China!
If they were not pretty, that number would have been much reduced. I'm not counting other Asians in Japan, Korea, ASEAN and Central Asia.
Dark almond eyes are pretty....
Greetings from East Africa.

[bernardovallezajr]

Beautiful eyes high cheek bone and I seen them on all Bigg Bern

[matthewpeung]

事实就是事实，又不丢人，有什么不敢承认的？

各种社交圈里的白种人，各种亚洲eazy gril教程难道是子虚乌有吗。

[GK-opoc]

Exaggerated epicanthal folds + high cheek bones + small jaw are quite hot, especially with long hair (braided or straight) . None of these features are exclusive to the Far East. Regardless, don't mess with your customer base