How to Get Sponsored (and why you might not want to)

The difference between sponsorships and ambassadorships, along with some tips on how to get involved in these programs, but also some reasons why you maybe shouldn't.

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0:00 - Introduction
0:37 - Ambassadorships
2:45 - Sponsored Ambassadorships
4:49 - Sponsorships
9:55 - Affiliate Marketing Programs

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Disclosure: Some links in the description are affiliate links from which I'll receive a commission at no additional cost to you.  As an Amazon Associate I earn a small commission from qualifying purchases.

#trailrunning #ultrarunning #running

[rodan]

Found out about this From the American Trail Running Association. ! I do have asperations of becoming a paid endorsement athlete with sponsorship and royalties and this video is a great introduction to this profession!

[atlantatrailrunners]

Preach. Hope some people listen to the reasonable points you're making in this video

[RyanClaytonFilms]

Great video, knowledge, and advice for everyone out there!

[mortenfogh]

Great video. A must watch for many people who think they would be great at promoting "x" brand for whatever reasons. I run a marine store and have a couple of Olympic level athletes we sponsor, and with that, comes weekly requests from other up coming sailors. Rarely are the requests ever followed by how they can help me further my brand. It's always I'll put your name/logo on my sail and that should be enough. I have book marked this video and will suggest some requests watch this. Thanks!

[Martell]

As a new ultra-runner, I've been thinking about this stuff. Now that I've watched this, I get the general impression that unless you're an elite, world class runner, with a huge following, (so that you can become officially sponsored), everything below that is merely a scam/pyramid scheme.

[maxprat]

The irony is that 99% of runners are hobbyists, but have no marketing power useful for brands. The only thing that could bridge that gap is essentially loyalty programs. But I have never seen any implementation of those that are interesting enough to encourage loyalty/retention.

[DeanPattrick]

What a fantastic video Jeff, thanks for taking the time to explain all of this. I have a fruit salad of kit, but it’s all kit that performs really well and I stand behind and don’t mind adding the tags on Instagram. Adidas actually reached out and asked to use one of my winter pictures.! That’s the level I would wish to keep.