Checkout Optimization: Guiding the user to the transaction

Checkout is the most important part of the website – that’s where the money is. Hence, you need to make sure nothing stands in the way of the customer placing an order. In this webinar, we will share our learnings from optimizing many different checkouts over the years and how to apply this knowledge to deliver the best user experience for your customers.

Topics:
- Principles of сheckout optimization
- 10 examples of checkout optimization for eCommerce
- How to audit your checkout

00:00 Welcome to the webinar!
02:16 Couple of words about the Speaker
03:28 Why should you care about checkout optimization?
06:09 How does checkout optimization work?
06:40 Uncovering flaws in the current checkout
14:04 Checkout optimization best practices
29:27 3 main checkout types
34:13 Setting up a recovery strategy
34:50 A bit of inspiration
37:08 Checklist with ‘low-hanging fruits’
38:17 Q&A
55:35 UP NEXT - Moderated user testing

Topics:
- Principles of сheckout optimization
- 10 examples of checkout optimization for eCommerce
- How to audit your checkout