10 Tips for Optimizing Your Checkout Conversion

Boost your checkout page’s conversion rate by motivating buyers to complete their purchase and remove friction. Here are 10 ways to optimize your checkout conversion rate for your digital products:

Minimize extra fees

Higher than expected additional costs like shipping and fees are the top reason why people abandon their shopping carts. But knowledge entrepreneurs who sell digital products have a huge advantage - not having to charge for shipping. Consumers appreciate when the total price closely matches the advertised price, so minimize extra fees as much as possible.

Make sure your checkout process is mobile-friendly. Customers are checking out using their mobile phones. Look at your website and checkout process on a phone, tablet, and computer and make sure it’s easy to complete the purchase on every device. Use a website platform with website templates that makes checkout seamless.

Run an A/B test
Test 2 versions of and see which performs better. Choose one variable to change at a time. You could test the headline, copy, call to action button, images, inclusion of client testimonials, and more.

Offer different pricing options
You don’t have to discount, but you can still use a pricing strategy to overcome objections. Whether you offer a payment plan, discount for an annual purchase over monthly, or different tiers of the same product at different price points, you may be able to meet a customer’s needs and in their budget. Change the decision from “yes or no” to “which offering works best” .

Incorporate signs of trust
Recognizable badges show that your site is a reputable place to do business and that the user’s transaction information is kept secure at all times. But only add signs for tools or services you actually use - don’t add a random antivirus image that doesn’t apply. You can also inspire trust by using seals, awards, a book publication, or customer testimonials and reviews.

Checkout process visualizations

Many knowledge entrepreneurs use a one-page checkout flow to reduce steps and friction. But, if you have a multi-step checkout process, let the customer know where they are in the checkout process. One way to do this is with a progress visual. Progress visuals give your customers a good indicator of how many pages or steps remain until the order is finished. And the fewer steps, the better, because a faster checkout means a happier customer!

Use form best practices
Form design is a highly technical field, but it boils down to making the checkout form easy to fill out. Make sure it is easy to read and understand, collect the minimum information needed, demonstrate that it’s a secure checkout, and offer convenient payment methods.

Make support accessible
When people have questions or encounter a problem during the checkout process, they look for an easy way to reach out and get the help they need. Incorporate live chat, an email address, or phone number where people can contact a representative of your company. Alleviating concerns can help you close the sale. Even if someone does not use those support channels, simply having them can be an added boost toward your credibility and professionalism.

Create urgency or scarcity
Urgency or scarcity are some of the best ways to seal the deal. If you can let the user know that there is a chance they will miss out if they don’t take action now, they may complete the order to secure their spot. With Kajabi, you can easily set up cohort based courses or a limited number of coupons to create this urgency in a genuine way.

Allow visitors to join a waitlist
If your offering is not yet available, or you have some time before the next cohort of a course launches, allow website visitors to join a waitlist. You can grow your email list by asking interested prospects to “subscribe for notifications when the course is available.” This way, they get notified when your course is available while learning more about you and your offer. You may have to wait longer for the conversion to happen, but you can still capture the revenue.

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