3 Hours of Money Making Advice You Needed To Know Yesterday

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[deth.thiana]

"You can feel terrible and still win" - imo this is one of the best pieces of advice that a lot of people need to hear

[ChrisHunterSavesTheDay]

CHAPTERS For 3 Hours of Money Making Advice You Needed To Know Yesterday. You're Welcome.
00:00:00 - Money-Making Strategies For Businesses
00:09:20 - Growth Strategies And High Ticket Sales Marketing
00:18:52 - Testing Pricing Strategies In Business
00:28:24 - Understanding Business Metrics And Conversion
00:38:25 - Value Posts Vs. Valuable Posts
00:47:45 - Importance Of Fun In Community Building
00:57:48 - Finding The Right Team Members Through Engagement
01:06:40 - Implementing The Rainbow Games Concept
01:15:57 - Increasing Business Leverage Through Networking
01:24:39 - Adding Value To The Community Through Connections
01:34:46 - The Desire For Fun Over Business
01:44:03 - The Next Lever To Pull
01:52:22 - Finding The Balance In Community Leadership
02:02:00 - Analyzing Content Frequency For Audience Engagement And Retention
02:11:49 - Hiring The Right People For Business Growth
02:20:39 - Finding The Right Team For The Job
02:29:59 - The Importance Of Delegating Tasks
02:39:11 - Finding The Perfect Co-Founder
02:48:48 - Learning The Software Engineering World
02:58:22 - Recognizing Good Talent In Entrepreneurship
03:07:13 - Turning Around A Failing Gym
03:16:07 - Strategic Avatar Selection And Business Focus
03:25:31 - Offering Refunds And Customer Retention
03:34:23 - Opportunities From Meditation Workshops

[isaacwick]

Getting a hormozi school ad while watching this video is next level marketing

[pathingmusic]

“People wanna go where the feelings good… people winning and people laughing” love it you absolute savages!

[swarunfrinz]

Ohhh how i would to see Alex & Russell & Sam in one single room just breaking down businesses pouring their marketing geniuses all out!

[mistercontractor]

Alex. We are so grateful for you at the team at Mister General Contractor Inc. Because of your Core 4 rule and CLOSER framework, we tripled our revenue in 13 months. So grateful for you bro!! KEEP EM COMING MY MAN

[mysteriousman]

3hrs 30 mins of business advice posted on my holiday. I'm ready

[trollfeeder]

44 years old and the first time I have watched a YouTube video this long 😆stuff is gold, Thanks Alex, Sam and group this stuff was gold and first time I have seen Sam on a video outside of one of his ads, that man is hilarious.🤣

[KLifeSkills]

Alex Hormozi's journey is nothing short of incredible—proof that resilience and innovation can turn setbacks into monumental success. From losing it all to building a $200M+ portfolio, his transparency and commitment to real business education are inspiring. A true gladiator in the arena—keep crushing it, Alex!

[JaxsonED]

Love how he sat down to let the boys have the floor. I love even more how natural it was for you to do this

[JaxsonED]

Watched a lot. Love the feel of this video. If there is additional footage like this, whatever you could provide would be very much appreciated Alex thanks

[moonportmedia]

Who else would want a "Hormozi Uncut" 2nd channel where he posts content like this a lot more without worrying about perfect content each time?

[maddawgg]

The value in this channel goes insane. Been here for a minute now. But dude the value in this video 😮‍💨🔥🔥🤞🏼

[denikgolibroda]

Writing the comment just to increase the engagement part, cause I think that's just pure value for all business owners!

Thank you, Alex and guys!

[NathanielFermin]

So many gems dropped, thank you to everyone involved!

[nissangamba]

This 3 hour long video needs at least a week to process and digest. So many valuable insights.

[EvT]

Man every time you drop a video I'm like hesitant to watch as i know I'm not doing what i need to be doing and feels like a scolding from a parent haha love the videos and value thanks!

[AfzalHussein]

Probably the most useful video I've seen all year. So much value. Thanks!

[mkaau]

3hrs and 34mins of absolute gold!
I’m in!!!

[realtybydrc]

One day I will look back and thank myself for not quitting. Thank you Alex for all the free value