Switzerland - Ready for tomorrow | Switzerland Tourism

Switzerland Tourism is opening a new chapter in brand management. With its new brand, the national Swiss tourism organisation is following a consistent "One Brand" strategy with a diverse brand ecosystem that allows the brand to be optimally staged - spatially, haptically and digitally. This opens up completely new opportunities for Switzerland Tourism to present the brand on the international stage.
"Switzerland" represents the diversity of the travel destination, offers the partners a visible stage and uncompromisingly places the guest at the centre. The brand experience guides guests throughout their entire journey: from their first browse, through planning and their stay to their souvenir. The brand becomes the host.
Welcome to "Switzerland"!
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[PascalWieser-ncvg]

Mutig - gut - aktuell - deklinierbar in der neuen Medienwelt - Kompliment! Loslassen ist immer schwierig, aber Neues willkommen heissen ist so erfrischend!

[icecubejenny]

Nice that you included all four official languages 🎉

[taketoursviagenseturismo]

Congratulations on the new brand, very well done and beautiful.

[noranqey]

Da isch jo schandig. S'alte schöne Edelwiis Logo wo tatsächlich öppis mit em Land ztue het uswechsle geg e "moderns" und absolut langwiiligs Logo. Wär au immer für da zueständig isch, söll sich echt schäme. Krass wie mer en rebrand so chan in Sand setze. Respekt.

[lauschsicht]

Congratulations! Very well done, indeed! 🇨🇭

[svenwagner]

Schade. Fand das Edelweiss viel schöner.

[EuropAir]

Oh dear... Lower case is so nineties, the colors in the pink spectrum don't fit Switzerland at all and the Swiss cross is not read as a “t”, but instead leads to the already well-established misspelling “Swizerland”. Nevertheless, it's a successful design - but only for the advertising agency that got rich with it.

[drlootwick]

Geradlinig, klar, ehrlich. Ich finde das neue Logo super. Sich von altem trennen, ist oft schwierig. Ich verstehe die Menschen hier, die das neue grässlich finden. Das neue ist aber mindestens genauso cool. Edelweiss wächst btw auch in anderen Ländern. @myswitzerland Das neue Branding ist top!