Addressable Advertising: Precision Targeting in Automotive Marketing | Studio Two | ASOTU CON 2024

Transform your advertising strategy with the tools and insights needed to win in a competitive market.

As the automotive industry grapples with the complexities of modern marketing landscapes, the future of addressable advertising stands out as a beacon for precision and efficiency. "The Future of Addressable Advertising: Precision Targeting in Automotive Marketing" explores the next generation of advertising technologies that enable dealerships to target potential customers with unprecedented accuracy. This session will cover the latest trends and tools in digital advertising, including programmatic buying, data segmentation, and AI-driven analytics. Industry experts will discuss how these capabilities can be harnessed to craft highly personalized marketing campaigns that resonate with an individual consumer’s needs and preferences, significantly boosting conversion rates.

Key Takeaways:
-Insights into the evolution of addressable advertising and what it means for the automotive sector.
-Techniques for utilizing data segmentation, AI analytics, and programmatic buying to enhance targeting precision.
-Case studies illustrating the successful application of advanced advertising strategies in the automotive industry.

Panelists-
Kyle Mountsier, Partner/COO, ASOTU
Anthony Jingoli, Sr. Director Automotive Strategy & Partnerships, Effectv
Steve White, CEO/Founder, Clarivoy
Joel Bassam, President, Easterns Automotive Group

Thanks to our studio partner automotiveMastermind and our panel partner Effectv for making this panel happen

ASOTU CON 2024 is presented in collaboration with Reynolds and Reynolds and Gubagoo.

#lovepeoplemorethancars #morethancars